While many companies want to improve the proverbial mousetrap, Logitech International is more concerned with making a better mouse. The company is a leading maker of mice and other devices used with PCs and tablets, including joysticks, trackballs, digital pens, and keyboards. Its LifeSize subsidiary offers videoconferencing equipment that includes phones, webcams, microphones, and headsets. While Logitech does sell products directly to manufacturers -- including most of the world's largest PC makers -- the vast majority of its peripherals are sold to consumers through a global retail network.
Logitech's Ultimate Ears division develops in-ear monitors used by on-stage musicians and engineers. It also targets the consumer market with in-ear devices designed for use with portable music players. Logitech additionally provides Internet-based videoconferencing services through its video communications software unit, SightSpeed. The company also makes devices for popular third-party products like Apple's iPod, and gaming systems from Nintendo and Sony. In addition, Logitech offers a line of universal remotes used to control multiple electronic devices.
Customers located in the US account for about a third of sales. Logitech gets only a small amount of revenues from customers in Switzerland, its home country. The company has high-volume manufacturing operations in China that handle roughly half of its production; the company outsources the rest.
Logitech is targeting growth in video conferencing, unified communications, audio products, and peripherals for mobile products. Product development efforts for tablets and other mobile devices resulted in the Logitech Keyboard Case for the iPad 2 and wireless portable speakers. The company also believes that its LifeSize family of videoconferencing products will enjoy more growth. Geographically, Logitech is looking to expand its presence in emerging retail markets such as India, Latin America, and Russia, in addition to China.