Increasingly, Lexmark is about what ends up on a printed page than it is about the printing. Still a leading maker of printers and related supplies, the company has been adding software for capturing and managing data and images to its business. Its printer business, Imaging Solutions and Services (ISS), offers laser and dot matrix printers, multifunction devices, and related products. Through its Perceptive Software segment, the company offers content, document output, and business process management services. Lexmark expects to double the size of its software business with its $1 billion acquisition of Kofax. The company markets worldwide to individual consumers as well as large organizations in the financial services, government, health care, manufacturing, and retail sectors.
ISS offers a broad portfolio of monochrome and color laser printers and laser multifunction products as well as a wide range of supplies and services covering its printing products and technology solutions. Perceptive Software offers a complete suite of Enterprise Content Management (ECM), Document Object Model (DOM), intelligent data capture and search software as well as associated industry specific solutions.
ISS accounted for more than 90% of revenue in 2014 with Perceptive Software bringing in the rest. Supplies, which includes printer ink, made up 66% of Lexmark sales while hardware was 21% and software 13%.
Lexmark has facilities in the US, as well as in Australia, Brazil, Canada, China, France, Germany, Mexico, The Netherlands, the Philippines, Switzerland, and the UK. It sells its products in more than 170 countries, with the US accounting for about 43% of sales. The EMEA region (Europe, the Middle East, and Africa) accounts for about 37%.
Sales and Marketing
The company distributes its printers and related products via IT resellers, direct marketing resellers, and copier dealers. It markets it software through a direct sales force, as well as a network of third-party resellers.
Lexmark reported revenue of $3.71 billion in 2014, a tick up of about $43 million from 2013 and halting a three-year skid of decreasing revenue. The company's laser printer business and Perceptive Software produced greater revenue. The company's exit from inkjet printing, however, cut into revenue.
Profit dropped about 70% to $79 million in 2014 from 2013. Operating expenses were higher year-to-year because of the revenue generated in 2013 by the inkjet divestment.
With each acquisition, Lexmark becomes more of a process management and managed print services company. That's not a surprise for a company that has regularly restructured. It 2013 it sold sold its inkjet technologies and assets, including a manufacturing plant in the Philippines, to Funai Electric Co for about $100 million. That left laser jet and dot matrix (yes, dot matrix) printing in its Kentucky-based stable.
In 2014 it introduced a cloud version of Perceptive Software's flagship information management software. The company has renewal rates of 95% and 96% of its MPS and Perceptive Software customers in 2014.
Mergers and Acquisitions
Lexmark wiill significantly boost its software business with the $1 billion acquisition of Kofax Ltd., which develops customer engagement software. The deal, announced in March 2015, will add Kofax's $290 million in annual revenue to Lexmark's top line, doubling the revenue of its software segment. Kofax's software is aimed at increasing its customers' responsiveness to the needs of their customers.
Previously, in October 2013, Lexmark company purchased Pacsgear, a provider of connectivity products to health care companies, for $54 million. Pacsgear reports to the Perceptive Software subsidiary. Earlier in 2013 Lexmark bought German enterprise content management and business process management software provider Saperion. Smaller purchases that year include Twistage (San Francisco, cloud-based video, audio, and image content management platform) and AccessVia (Seattle, print-on-demand software for retail signage and materials).