Hitachi Data Systems (HDS) is mounting a raid on the data storage market. A subsidiary of Hitachi Ltd., HDS contends with the likes of EMC and IBM in the market for high-end RAID (redundant array of independent disks) storage devices and software. Its storage systems range in size from PC-sized units to cabinet systems that can manage hundreds of millions of gigabytes of data. The company also sells network-attached storage (NAS) servers, as well as storage networking products. Its software portfolio encompasses backup and recovery, content archiving, replication, and storage resource management applications. HDS, which operates worldwide, also offers training, support, and financing services.
The company does business in more than 100 countries and regions across the Americas, the Asia-Pacific region, and EMEA (Europe, the Middle East, and Africa).
Sales and Marketing
The company targets large enterprises, with an emphasis on banking ( Fidelity National Information Services, Lloyds Banking) and telecommunications (One Italia, Telefonica), as well as the government ( NASA), manufacturing ( Sealed Air, BMW), and retail ( eBay, Otto Fischer) sectors. Customers include more than 70% of Fortune 100 companies and more than 80% of the Fortune Global 100. In addition to selling products under its own label, HDS develops products for partners that sell their own branded versions.
HDS' networking products are offered through partnerships with companies such as Brocade, Cisco, Emulex, and QLogic.
Mergers and Acquisitions
In 2012 HDS completed its acquisition of South Africa-based Shoden Data Systems, which provided data center services and products for banks, telecom companies, retailers, and other enterprises throughout Africa, the location of seven of the top 10 fastest growing economies from 2011 to 2015, according to the International Monetary Fund.
The previous year HDS acquired BlueArc, a provider of network-attached storage that specializes in file-based virtualization and aids customers in the storage of such unstructured data as video, email, and medical imaging. The acquisition supported the company's strategy of upgrading data centers into information centers that allow storage and access of all data, content, and information.