Gateway opens doors to the world of computers. The company, a subsidiary of Taiwanese PC maker
, sells desktop and portable PCs, as well as netbooks, notebooks, monitors, and related products. It also provides technical support services for its products, as well as for electronics products by other manufacturers. The company sells through retailers including
, and various channel partners. Parent company Acer also markets the
brands, making it among the top PC manufacturers in the world, trailing such stalwarts as
California-based Gateway has sales operations throughout the Americas, and Asia.
Sales and Marketing
Gateway sells its PCs and other products through retail stores (
), online retailers (
, TigerDirect.com) and through distributors.
While Acer doesn't break out Gateway's financial performance, the company in 2012 slashed the book worth of its PC brands (including Gateway, Packard Bell, eMachines, and e-Ten) by some $120 million, wiping out its profit for the year. Apparently, Acer's purchase of Gateway (in 2007) for $710 million is foundering amid intense competition and the dramatic downturn in PC sales.
Gateway and rival PC makers are struggling with the downturn in PC sales, as consumer preference has migrated to notebooks, tablet computers, and other mobile devices. Falling demand from China, a big market for PCs, is also impacting Gateway's and parent Acer's sales.
To keep pace with advancing technology, Gateway in 2013 launched a new back-to-school line of notebooks, desktops and displays designed to deliver performance at an affordable price. In 2011 the company restyled its desktop and laptop, as it did the previous year, while adding improved CPU's and graphics processors.