EMC has its head in the cloud … and rightly so for a company that's helping businesses build Web-based computing systems with its data storage products and services. Its hardware and software platforms enable enterprises to store, manage, protect, and analyze massive volumes of data. EMC also offers data security products through its RSA Security business and virtualization software through majority-owned VMware. The company serves both large, FORTUNE 500 organizations and smaller businesses across many industries. Banks, government agencies, ISPs, and manufacturers are among its customers. EMC serves a global client base from facilities and partners worldwide; it generates nearly half its sales outside the US.
EMC divides its business into five segments: Information Storage, Enterprise Content Division, RSA Information Security, Pivtola, and VMware Virtual Infrastructure.
Information Storage packs in 68% of EMC's revenue, and VMware Virtual Infrastructure accounts for about a quarter revenue.
Infrastructure, which generates 68% of total sales, includes information storage (enterprise data management devices and software, from entry-level to data center-class, that support storage, back-up, and recovery).
The VMware Virtual Infrastructure segment, 24% of revenue, includes EMC's about 80% stake in VMware, a leading provider of virtualization and cloud infrastructure products and services that are designed to help customers aggregate multiple servers and networks together into shared pools of capacity in the search for improved efficiency and manageability, particularly for data center purposes.
The US is the company's largest market, accounting for nearly 52% of sales. The EMEA (Europe, Middle East, and Africa) and Asia-Pacific regions contributed about 29% and about 13%, respectively. EMC saw growth across in the US and Europe in 2014, but sales were flat in Asia-Pacific and dropped slightly in the company's reporting segment for Latin America, Mexico, and Canada.
Sales and Marketing
EMC markets its products directly, as well as through a network of distributors, systems integrators, resellers, and OEMs. Participants in the company's selling partner program generate more than half of sales.
EMC maintained a string of increasingly sales with a 5% rise in 2014 to just about $25 billion as it took advantage of opportunities in the cloud, mobile, social media, and Big Data trends. Revenue from service operations with higher demand for professional services and in putting together products and software from EMC's segments. The company attributed a 6% decline in net income to $2.7 billion to higher income taxes.
Cash flow from operations dropped by about $400 million to $6.52 billion for 2014.
The growing trends of cloud computing and big data are transforming information technology, requiring companies to find new partners and invest in new products. EMC sees this as a huge growth opportunity and is focused on creating a product and services portfolio to meet these emerging needs. Research and development expenses in 2014 were about 12% of revenue, on par with spending from the previous two years.
The company released a new hybrid cloud product in 2014 that combines EMC and VMware technologies. The EMC Enterprise Hybrid Cloud Solution integrates hardware, software, and services from EMC and VMware to offer advantages of private (security) and public cloud (flexibility). The company beefed up its hybrid cloud technologies through the acquisition of Cloudscaling, a provider of OpenStack-powered Infrastructure-as-a-Service).
EMC maintains a number of strategic alliances, including one with Cisco, with whom EMC (along with VMware and Intel) created and funds Virtual Computing Environment Company (VCE). VCE develops and markets new cloud products to push to the adoption of multi-tenant cloud infrastructure by commercial and government enterprises. Multi-tenant cloud infrastructure allows for sharing of resources while still maintaining secure levels of isolation.
Mergers and Acquisitions
In order to expand into new markets, EMC invested about $14 billion in acquisitions from 2003 to 2010. The company has since maintained an acquisitive strategy, spending $1.7 billion in 2014. The latest acquisitions including Cloudscaling and two other cloud technology companies, Maginatics and Spanning Cloud Apps. The VMware unit bought AirWatch, wihc develops enterprise mobile and security software. That deal alone was cor $1.2 billion. EMC also bought DSSD, which develops storage tools to run Big Data workloads more efficiently in data centers.