EMC has its head in the cloud. And rightly so for a company that's helping businesses transition to cloud computing through IT infrastructure products and services designed to help them store, manage, protect, and analyze their often massive quantities of data in a more flexible and cost-efficient way. EMC also offers security products through RSA and virtualization software through majority-owned VMware. EMC serves both large, FORTUNE 500 organizations and smaller businesses across many industries. Banks, government agencies, ISPs, and manufacturers are among its customers. EMC has facilities in North America, Latin America, and the Asia/Pacific and Europe, Middle East, and Africa (EMEA) regions.
EMC manages its business in two broad categories: EMC Information Infrastructure and VMware Virtual Infrastructure. EMC Information Infrastructure is comprised of three different segments: Information Storage, RSA Information Security, and Information Intelligence Group.
Through its Information Storage segment, EMC offers a comprehensive set of enterprise storage systems and software, from entry-level to datacenter-class, that support information storage, back-up and recovery, and management. It entered 2011 with a new unified storage platform, the EMC VNX family, that combines the features and functionality of products EMC CLARiiON and EMC Celerra into a single family of storage arrays. It spent the year prior making improvements to its enterprise storage systems to help customers build virtualized data centers that deliver better efficiency and control.
RSA Information Security serves as the security division of EMC, delivering products and services designed to protect the integrity and confidentiality of information. Applications include access control, identity assurance, data loss prevention, encryption, fraud protection, and risk and compliance. In 2011 EMC expanded its capabilities with the acquisition of privately held security analysis software developer NetWitness, which gave it a network security monitoring and analysis platform. EMC's 2010 acquisition of Archer Technologies gave it Archer's enterprise governance, risk, and compliance software platform.
EMC's Information Intelligence Group provides software and services for information access, customer communications, and records management.
Meanwhile, VMware Virtual Infrastructure is a leading provider of virtualization and cloud infrastructure products and services that are designed to help customers aggregate multiple servers and networks together into shared pools of capacity, leading to improvements in efficiency and manageability. In addition to its flagship cloud infrastructure product vSphere, products include a cloud application platform, computing products that provide consistent user interface across desktop and mobile platforms, and IT business management products used to automate management of virtual, physical, and cloud environments. VMware's focus is on generating cash flows in order to improve existing versions of products, introduce new ones, and make acquisitions that may strengthen its current product portfolio.
With a breadth of offerings, part of EMC's strength lies in the diversity of the markets it serves. It targets big companies, as well as small and midsized businesses and individual consumers. Its customers are found around the world, in every industry, and in both the public and private sectors. EMC markets its products through direct sales and various distribution channels. It has a direct sales presence in North America, Latin America, Europe, and the Asia/Pacific region. Under agreements, EMC products are also sold through distributors, systems integrators, resellers, and original equipment manufacturers.
EMC maintains a number of strategic alliances, including one with Harris Corporation and Virtual Computing Environment Company (VCE) to jointly develop and market new cloud products to push to the adoption of multi-tenant cloud infrastructure by commercial and government enterprises. Multi-tenant cloud infrastructure allows for sharing of resources while still maintaining secure levels of isolation. Such alliances are thought to help EMC compete against larger rivals, such as Fujitsu, Hewlett-Packard, and IBM. The company also competes with fellow storage specialists Hitachi Data Systems and NetApp.
In order to expand into new markets, EMC has invested about $14 million in acquisitions from 2003 to 2010. It also makes substantial investment in research and development, cumulatively more than $10 billion over that same period. As with the rest of the storage software market, EMC is trying to recover from the recession by innovating on products to address inefficiencies related to storing, protecting, and managing data. Sales of its data storage and VMware products and services have been driving EMC's revenue growth of late due to demand for IT infrastructure products and systems and software maintenance-related services. VMware's services revenues, for example, increased 46% in fiscal year 2010 because of strong renewals, multi-year software maintenance contracts sold in previous periods, and maintenance contracts sold in conjunction with software licenses. Overall, EMC's consolidated revenues reached $17 billion in 2010, its largest revenue total in the company's history.