EntrustDataCard plays with a full deck of financial, identification, and security products. The company offers card printers, laminators, digital cameras, engravers, mail handlers, and software that organizations use to manage, customize, and issue personalized credit and ID cards. It also provides software and services that ensure the privacy of electronic communciations and transactions. EntrustDataCard products are used by financial institutions (credit cards, smart cards), corporations (badges), and government agencies (passports, national ID cards) in more than 120 countries. EntrustDataCard was created in 2014 when DataCard bought Entrust.
As a combined company, EntrustDataCard's products include a wide range of ID products and the security to protect the IDs. They include mobile security, cloud services, strong authentication, physical and logical access, certificate management, secure email and collaboration, and citizen eID and ePassports. It also offers Internet security consulting, deployment, system integration, and training services.
EntrustDataCard maintains development centers in each of its five geographic regions: Asia/Pacific and India; Japan; Europe, the Middle East, and Africa; North America; and Latin America.
Sales and Marketing
The company sells directly and through distributors and value-added resellers such as ScanSource. Entrust brought a number of customers to the new company including the US General Services Administration, NASA, Lloyds TSB, Bank of New Zealand, Expedia, Citibank, and University Hospitals Birmingham (part of the National Health Service in the UK), and Hancock Bank.
Although privately held, EntrustDataCard reports annual revenue of about $650 million.
DataCard's acquisition of Entrust was a bold stroke that expanded the offerings of both companies and their geographic reach. DataCard had expanded throughout the Asia/Pacific region, primarily in China where it has five offices. It has also expanded its operations in India (via a 2012 alliance with CardPro Solutions) and the UK (via a 2011 partnership with distributor DED Limited). Entrust brought operations in Argentina, Australia, Canada, Germany, India, Japan, the UK, and the US.
In 2014 DataCard launched a new logistics and distribution center in Hong Kong, China. The new location allowed the company to confirm orders and respond to shipment status inquiries within local working time parameters without having to bridge the gap between time zones. (The company previously extended its reach in South America with the opening of a new office in Brazil in 2013.)
The Entrust line includes a range of Software-as-a-Service products as more customers move to the cloud. Another growth area for Entrust has been mobile; the company is using embedded biometrics and digital certificates on smartphones to provide enhanced security using near-field communication and Bluetooth standards. To help streamline these efforts and reduce costs, in 2014 Entrust launched its cloud-based Entrust IdentityGuard Cloud Services, which consolidates the management of digital identities, SSL certificates, and credentials via a single platform.