DataCard has a full deck of financial and identification products. The company, which does business as DataCard Group, offers card printers, laminators, digital cameras, engravers, mail handlers, and software that organizations use to manage, customize, and issue personalized credit and ID cards. DataCard products are used by financial institutions (credit cards, smart cards), corporations (badges), and government agencies (passports, national ID cards) in more than 120 countries. Established in 1969, the company also offers consulting, graphic design, and systems integration services.
DataCard maintains development centers in each of its five geographic regions: Asia/Pacific and India; Japan; Europe, the Middle East, and Africa; North America; and Latin America.
Sales and Marketing
The company sells directly and through distributors and value-added resellers such as ScanSource.
Although privately held, DataCard reports annual revenue of about $400 million.
The company has expanded throughout the Asia/Pacific region, primarily in China where it has five offices. It has also expanded its operations in India (via a 2012 alliance with CardPro Solutions) and the UK (via a 2011 partnership with distributor DED Limited).
In 2014 DataCard launched a new logistics and distribution center in Hong Kong, China. The new location allowed the company to confirm orders and respond to shipment status inquiries within local working time parameters without having to bridge the gap between time zones. (The company previously extended its reach in South America with the opening of a new office in Brazil in 2013.)
Mergers and Acquisitions
In 2014 DataCard purchased digital identity and information provider Entrust. The deal allowed DataCard to gain hundreds of channel partners to serve tens of thousands of customers across the globe, and it bolstered its technology advancements in the realm of identity-based security products. Entrust is headquartered in Dallas and also operates a large facility in Ottawa, Canada.