DataCard has a full deck of financial and identification products. The company, which does business as DataCard Group, offers card printers, laminators, digital cameras, engravers, mail handlers, and software that organizations use to manage, customize, and issue personalized credit and ID cards. DataCard products are used by financial institutions (credit cards, smart cards), corporations (badges), and government agencies (passports, national ID cards) in more than 120 countries. Established in 1969, the company also offers consulting, graphic design, and systems integration services.
DataCard maintains development centers in each of its five geographic regions: Asia/Pacific and India; Japan; Europe, the Middle East, and Africa; North America; and Latin America.
Sales and Marketing
The company sells directly and through distributors and value-added resellers such as ScanSource.
Although privately held, DataCard reports annual revenue of about $400 million.
The company has expanded throughout the Asia/Pacific region, primarily in China where it has five offices. It has also expanded its operations in India (via a 2012 alliance with CardPro Solutions) and the UK (via a 2011 partnership with distributor DED Limited).
Mergers and Acquisitions
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In 2010 the company acquired the assets of Electronic Card Universal Systems, a Mexican firm that has served as DataCard's exclusive service provider for central issuance equipment in Mexico since 1996. The purchase is meant to strengthen the company's direct service and support in the region. DataCard noted that it wanted a direct presence in Mexico, Latin America's second largest economy. Also that year it bought Dynamic Card Solutions, a developer of issuance software for administrators of financial card programs. The deal bolstered DataCard's ability to serve clients such as banks, credit unions, and retailers who need to quickly issue credit cards to their customers.