Got a gadget? There's a good chance it's attached to an accessory from Belkin. The company makes a variety of products for Apple's iPod, iPhone, and iPad, as well as eReaders, laptops, netbooks, and TVs. A leading manufacturer of Universal Serial Bus (USB) devices, such as networking hubs, Belkin also provides media player accessories, surge protectors, and battery backups. Other products include fiber optic cables, router pickers, and home theater networking gear. For commercial and government customers, Belkin provides security, infrastructure, and server-room products that include Keyboard-Video-Mouse (KVM) switches, rackmount consoles, and converters and adapters.
The company operates in some two dozen countries in the Americas; Europe, the Middle East, and Africa (EMEA); and the Asia-Pacific region.
Sales and Marketing
Belkin markets its wares through a variety of channels. Its products are available via online and bricks and mortar retailers such as Amazon, Newegg, Best Buy, Staples, and Target. The company also works with Dell, CDW, Graybar, Ingram Micro, and a host of other resellers and distributors. In addition, Belkin has opened its first store in Culver City, California.
In 2012 Belkin dove into the mobile TV viewing market by teaming up with broadcast joint venture Mobile Content Venture (MCV) to develop products to enable any smartphone to display live TV. MCV will offer the programming through its Dyle Mobile TV service. It will include programming from providers such as E.W. Scripps, FOX, ION, Univision, and NBC.
Also that year the company made a big push into the home automation with the WeMo switch, which allows customers to control home electronics (TV, lights, coffee maker) via their wireless or mobile phone network.
Mergers and Acquisitions
In 2013 Belkin acquired networking hardware maker Linksys from Cisco. It plans to continue and expand the Linksys product line.