Barco, Inc.

Sight is Barco's dominant sense. The company makes a variety of projection and visualization systems, along with related software. Its products include projectors, large format displays, medical tablets, presentation switchers, image processing systems, indoor and outdoor LED displays, and video walls. Barco's products are used in the avionics, broadcast, medical imaging, media and entertainment, military, oil and gas, security, simulation and training, and telecommunications sectors. The company gets more than 40% of its sales from customers in Europe, the Middle East, Africa, and Latin America.

Barco uses acquisitions to build its customer base and technical abilities. In 2012 the company bought UK-based JAOtech, a maker of patient entertainment and point-of-care terminals for hospitals. The deal supported Barco's strategy of expanding its healthcare business. Also that year the company bought California-based IP Video Systems (IPVS), a specialist in hardware and software used to enable the streaming, recording, and management of high-definition video over IP networks. The purchase was part of Barco's strategy of investing in networked visualization technology. The IPVS operations were combined with Barco's R&D operations to propogate IPVS technology across Barco's product line.

Barco acquired Belgium-based the CineStore digital cinema management software business from digital cinema systems and processing company XDC in 2011. The deal complemented the 2010 acquisition of digital signage software provider dZine, which previously added software tools and hardware systems for creating and managing digital signage used to display film posters and show times, for instance. Also in 2010 Barco bought Element Labs, a maker of LED video systems with a focus on rental, staging, and fixed installations. Barco is using the technology acquired in these transactions to bolster its digital cinema operations and target movie theater operators looking for an integrated package of technology to outfit both their lobbies and theaters.

Barco's 2010 consolidated sales rose by more than 40% over 2009, and the company turned in a profit for the year. While acquisitions helped drive growth, organic growth accounted for 32% of the increase. Its digital cinema division benefited from both internal investment and technology acquisitions, and contributed growth of more than 150% for the year. Other high-growth divisions included avionics and medical imaging, with growth rates of around 60% each. Geographically, sales in North America rose by 66% in 2010 over 2009; accounting for slightly more than a third of consolidated sales, North America is Barco's second largest region.

With an eye to sustaining profits and growth rates in coming years, Barco implemented the third step in its three-year turnaround program, regrouping its divisions to better align its organizational structure with strategy. Earlier, the company reduced costs in 2009 by instituting layoffs in the US and Europe, centralizing corporate functions, and outsourcing more of its production to Asia.

Barco reorganized its segments into two business groups: Media, Entertainment & Simulation and Monitoring, Control Rooms & Medical Imaging. The former Avionics & Simulation division was split, with Simulation added to the Media & Entertainment division. Avionics was combined with the former Security & Monitoring and Medical Imaging divisions.

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Barco, Inc.


3059 Premiere Pkwy
Duluth, GA 30097-4905
Phone: 1 (408) 400-4100
www.barco.com

STATS


  • Employer Type: Unknown
  • Dirc-ceo: Herman Daems
  • Managing Director South East Asia: Ng Hock
  • Chm: Erik Zele

Major Office Locations

  • Duluth, GA

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