Aliens have landed in Florida and they're spreading! Relax, they come in peace. Based in Miami, Alienware caters to consumer video game enthusiasts in the market for high-performance gaming PCs with striking case designs. Sporting names like Area-51 and Aurora, the company's colorfully appointed systems utilize processors, video cards, and storage components optimized for gaming applications. Its PC's are further differentiated by customized cases, upgraded power supplies, and multiple cooling fans. Alienware is a subsidiary of Dell.
The company has branch facilities in Australia, Costa Rica, and Ireland.
Sales and Marketing
Like its parent company, Alienware (acquired in 2006) built its fortunes selling directly to customers. However, as Dell has expanded its marketing efforts with channel sales, Alienware has moved into the retail space. Dell has a partnership with Best Buy to sell Alienware models in their stores. As time goes by, Alienware is becoming more of a brand within the Dell product line, rather than an autonomous subsidiary.
Suppliers to Alienware include Advanced Micro Devices, Intel, Microsoft, graphics chip maker NVIDIA, and disk drive manufacturer Seagate Technology.