Robert W. Baird & Co. (Baird) at a Glance


  • “Best corporate culture in investment banking”
  • “Deal flow/market momentum”
  • “Leadership and talent of management team”


  • “Hours”
  • “Fighting against client biases to go with the bulge bracket”
  • “Training”

The Buzz

  • “Great research”
  • “Regional player with some relationships”
  • “Mid-market, Midwest-oriented”
  • “Nice guys; rely heavily on their fleet of brokers”

About Robert W. Baird & Co. (Baird)


M&A and more in Milwaukee

Milwaukee's Robert W. Baird & Co. (better known as Baird) offers wealth management, capital markets, asset management, and private equity services to clients worldwide. The firm has more than $104 billion in client assets, and during 2012 it advised on 166 M&A and financing deals with a total value of over $43 billion. The firm's history dates to 1919, when Robert Wilson Baird, one of the founders of the National Association of Securities Dealers, was named lead partner of the First Wisconsin Company, the securities division of the First Wisconsin National Bank. Baird rose to become president of the division, which was later spun off and renamed the Securities Company of Milwaukee Incorporated. By 1948, the firm had obtained a seat on the NYSE and assumed its current name, Robert W. Baird & Co. Baird, the firm, gathered its strength in Wisconsin in the 1980s, becoming the state's top investment bank before embarking on a strategic expansion in the 1990s. This led to the opening of dozens of new offices in the U.S. and Europe. Today, the firm has more than 100 offices in the U.S., Europe, and Asia, and is owned by its employees. In 2013, Baird ranked No. 14 on Fortune's 100 Best Companies to Work For list, the bank's 10th consecutive year on the list. Baird is led by Paul Purcell, the firm's president, CEO, and chairman. The firm employs more than 2,800 people.

Robert W. Baird & Co. (Baird)

777 East Wisconsin Avenue
Milwaukee, WI 53202
Phone: (414) 765-3500
Fax: (414) 765-3633


  • Employer Type: Private
  • Chairman, President & CEO: Paul E. Purcell
  • 2013 Employees: 2,800

Major Office Locations

  • Milwaukee, WI

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