Robert W. Baird & Co. (Baird) at a Glance


  • “Strong culture with high quality colleagues—it’s a family and we take care of each other”
  • “High quality clients and deals”
  • “Great opportunities for development”


  • “Long hours/heavy workload”
  • “Milwaukee”
  • “Lack of consistent, valuable feedback”

The Buzz

  • “Produce good research”
  • “Never heard of them”
  • “Best Midwestern middle-market bank after Blair”

About Robert W. Baird & Co. (Baird)

Robert W. Baird & Co. (better known as Baird) offers wealth management, capital markets, asset management, and private equity capital to clients worldwide. The firm has more than $152 billion in client assets, and annual net revenues of more than $1.2 billion. In 2015, Baird ranked No. 5 on Fortune's 100 Best Companies to Work For list, the bank's 12th consecutive year on the list.

Baird's history dates to 1919, when Robert Wilson Baird, one of the founders of the National Association of Securities Dealers, was named lead partner of the First Wisconsin Company, the securities division of the First Wisconsin National Bank. Baird rose to become president of the division, which was later spun off and renamed the Securities Company of Milwaukee Incorporated. By 1948, the firm had obtained a seat on the NYSE and assumed its current name, Robert W. Baird & Co. Baird, the firm, gathered its strength in Wisconsin in the 1980s, becoming the state's top investment bank before embarking on a strategic expansion in the 1990s. This led to the opening of dozens of new offices in the U.S. and Europe.

Today, the firm has more than 100 offices in the U.S., Europe, and Asia, and is 94 percent owned by its employees. Baird is led by Paul Purcell, the firm's CEO and chairman, and Steve Booth, Baird's president and chief operating officer. The firm employs more than 3,100 people.

Robert W. Baird & Co. (Baird)

777 East Wisconsin Avenue
Milwaukee, WI 53202
Phone: (414) 765-3500
Fax: (414) 765-3633


  • Employer Type: Private
  • Chairman & CEO: Paul E. Purcell
  • 2015 Employees: 3,167

Major Office Locations

  • Milwaukee, WI

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