Citigroup Inc.

THE SCOOP

Global giant

Although its official name is Citigroup Inc., the global banking group based in New York and known throughout the world was rebranded as simply "Citi" back in 2007. Citi has over 200 million customer accounts in more than 100 countries around the world. Citi's main business divisions are consumer banking, the institutional clients group, and global cards. Citi's commercial and consumer businesses are carried out by the consumer banking group, which includes U.S. and international retail banking (offered by Citibank, CitiFinancial, Primerica Financial Services and Citibank Direct), U.S. consumer lending (including student loans, real estate lending and auto loans), international consumer finance, a commercial finance group (offering banking, leasing and commercial real estate), and a microfinance group. The global consumer group is one of Citi's biggest revenue drivers, typically bringing in more than half of each year's Citi-wide earnings. The institutional clients group includes global banking services such as merger and acquisition advisory, debt, equity, restructuring and underwriting, as well as global capital markets, transaction services and alternative investments. The global cards business encompasses Citi's worldwide credit card business. Prior to its rebranding, Citi was revered as the world's largest banking and financial services group, but the financial storm in the recent past has not been kind to this global giant, which has seen billions of dollars wiped off its market value, endured tens of thousands of employees, been forced to take $45 billion in assistance from the U.S. government and had to resort to selling off assets, including its brokerage arm to long-time rival Morgan Stanley in January 2009.

From City Bank to Citibank

In 1812, Samuel Osgood, the first commissioner of the U.S. Treasury, used $2 million of capital to found a commercial bank called the City Bank of New York. His creation expanded through the 1800s, offering consumer lending and conducting business internationally. It took the name City Bank in 1865 and, by 1894, was the largest bank in the U.S. By 1929, it was the largest commercial bank in the world. First National City Bank (as it was then known) became Citibank N.A. in 1976; its holding company was known as Citicorp. In 1998, Citicorp merged with Travelers, a corporation which included the Travelers Corp. insurance company, the Salomon Smith Barney investment bank, the Commercial Credit loan company and Primerica financial services. The resulting entity was Citigroup, led by former Commercial Credit chairman Sandy Weill. In 2003, Charles O. "Chuck" Prince III took over from Weill. Prince led a 2007 overhaul of the bank's image, swapping its red umbrella logo for a streamlined red arc and changing its brand name from Citigroup to simply Citi. The old red umbrella can still be seen at Travelers insurance offices -- Travelers was spun off from Citi and merged with the St. Paul Companies in 2004, becoming St. Paul Travelers.

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Citigroup Inc.


399 Park Avenue
New York, NY 10043
Phone: (800) 285-3000
Fax: (212) 793-3946
www.citigroup.com

STATS


  • Employer Type: Public
  • Stock Symbol: C
  • Stock Exchange: NYSE
  • CEO: Michael Corbat
  • 2013 Employees: 257,000

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