Pinnacle Entertainment realizes most gamblers don't know when they've reached their peak. The Las Vegas-based gaming company actually has no casinos in Vegas; instead, the regional casino operator owns 15 casinos in other locations. Pinnacle also owns the Retama Park Horse Racetrack located near San Antonio, Texas. Three of Pinnacle's casinos operate under the Boomtown banner. Its L'Auberge du Lac Hotel & Casino property in Lake Charles, Louisiana, is the company's largest casino resort. In St. Louis, the company owns Lumière Place (including the Lumière Place Casino, the Pinnacle-owned Four Seasons Hotel St. Louis, and HoteLumière) and the River City Casino.
In addition to the Retama Park Racetrack in Texas, Pinnacle owns and operates 15 casinos in Colorado, Indiana, Iowa, Louisiana, Mississippi, Missouri, Nevada, and Ohio. Most of its properties cater to locals or those within easy driving distance.
Four of Pinnacle's fifteen casinos are located in Louisiana. During fiscal 2014 about 30% of the company's revenue came from its four Louisiana casinos and another 30% came from its three casinos in Missouri. About 17.5% of Pinnacle's revenue came from the L'Auberge du Lac Hotel & Casino property in Lake Charles.
Sales and Marketing
Pinnacle spent more than $30 million on advertising and marketing promotions during fiscal 2014.
The company's revenue increased by almost 50% during fiscal 2014 compared to the previous year. It claimed $2.2 billion in revenue for fiscal 2014 after reporting about $1.5 billion in fiscal 2013. The growth was largely powered by the casinos the company added when it acquired Ameristar Casinos in 2013. After suffering net losses for four straight years, the company's Ameristar acquisition allowed Pinnacle to finally break that cycle in fiscal 2014. It posted net income of nearly $44 million (compared to a net loss of $255 million in fiscal 2013). Cash inflow increased during fiscal 2014 primarily due to increased revenue and decreased expenses.
Pinnacle is focused on enhancing operating results at its core properties and to build shareholder value. Improvements made throughout its properties have helped increase gaming revenues. Operating efficiencies have been achieved through consolidating tasks by leveraging shared services where appropriate to do so.
Mergers and Acquisitions
Pinnacle acquired Ameristar Casinos in an all cash transaction valued at $2.8 billion during fiscal 2013. Ameristar previously operated the following casinos: Ameristar Casino Resort Spa St. Charles (serving the St. Louis, Missouri metropolitan area); Ameristar Casino Hotel Kansas City (serving the Kansas City metropolitan area); Ameristar Casino Hotel Council Bluffs (serving the Omaha, Nebraska metropolitan area and southwestern Iowa); Ameristar Casino Resort Spa Black Hawk (serving the Denver, Colorado metropolitan area); Ameristar Casino Hotel Vicksburg (serving Jackson, Mississippi and Monroe, Louisiana); Ameristar Casino Hotel East Chicago (serving the Chicagoland area); and Cactus Petes Resort Casino and The Horseshu Hotel and Casino in Jackpot, Nevada (serving Idaho and the Pacific Northwest).