Monarch Casino & Resort hopes high rollers will rediscover
Atlantis. The company's tropical-themed Atlantis Casino Resort Spa
in Reno, Nevada, includes nearly 825 hotel rooms, a 61,000-sq.-ft.
casino, restaurants, a health club, retail outlets, and a family
entertainment center. The company also owns and operates the
Monarch Casino Black Hawk in Black Hawk, Colorado. Casino
operations, which account for more than half of revenue, include
gaming tables, slot and video poker machines, keno, and a race and
sports book. The family of founder David Farahi -- including John,
Bob, and Ben Farahi -- own more than half of the company.
Sales and Marketing
For its primary property, the company targets Reno and Tahoe
area leisure travelers, convention-goers, and northern Nevada
residents. Monarch spent $5.2 million on advertising in fiscal
The company's revenue has been increasing in the past five years
(2011-15), except for a slight decrease in fiscal 2014. In fiscal
2015 the company's revenue increased by 8% to $202.25 million
compared to $187.77 million in fiscal 2014.
Monarch's net income net income increased by 46% to $20.66
million in fiscal 2015 compared to $14.19 million in fiscal 2014
mainly because of decrease expenses.
The company's operating cash inflow increased by 22% to $38.24
million in fiscal 2015 compared to $31.25 million during the prior
Monarch is constantly working to upgrade and improve its
facilities to better serve the comprehensive needs of its