Pinnacle Entertainment realizes most gamblers don't know when
they've reached their peak. The Las Vegas-based gaming company
actually has no casinos in Vegas; instead, the regional casino
operator owns 14 casinos in other locations. Pinnacle also owns the
Retama Park Horse Racetrack located near San Antonio, Texas. Three
of Pinnacle's casinos operate under the Boomtown banner. Its
L'Auberge du Lac Hotel & Casino property in Lake Charles,
Louisiana, is the company's largest casino resort. The company
owns three casinos in Missouri and one in Colorado. In 2016, the
company became a subsidiary of Gaming and Leisure Properties,
In addition to the Retama Park Racetrack in Texas, Pinnacle owns
and operates 14 casinos in Colorado, Indiana, Iowa, Louisiana,
Mississippi, Missouri, and Nevada. Most of its properties cater to
locals or those within easy driving distance.
Sales and Marketing
Pinnacle spent more than $38 million on advertising and
marketing promotions during fiscal 2015.
Pinnacle is focused on enhancing operating results at its core
properties and to build shareholder value. Improvements made
throughout its properties have helped increase gaming revenues.
Operating efficiencies have been achieved through consolidating
tasks by leveraging shared services where appropriate to do so.