You can find the road's Swede spot with a little help from Volvo Cars of North America (VCNA). The company is a subsidiary of Sweden's
Volvo Car Corporation
, itself a subsidiary of China-based carmaker
and parent Zhejiang Geely Holding Group. VCNA serves as the marketing, sales, parts, service, and technology and training arm of the 60-year brand for auto dealers in the US, as well as leads Volvo automotive operations Canada. The company's models include the S-Range (sedans), the V-Range (station wagons), the C-Range (coupes and convertibles), and XC-Range (SUVs/crossovers). VCNA has about 300 dealerships in North America. The company also offers financing through
VCNA provides marketing, sales, parts, service, technology, and training support to its network of Volvo automobile retailers across North America.
The company serves customers across the US, Canada, Mexico, and Puerto Rico.
Volvo Car Corporation
's revenues derived from North America grew by 17% in 2012. That year North America contributed about 23% of its parent's revenue, of which the US accounted for 19%.
VCNA is pursuing a number of measures to increase market share, among them, a revamp of its image. In 2014 VCNA selected integrated communications agency Waggener Edstrom Worldwide as agency of record in the US to promaote its brand.
In 2013, the parent company announced plans to set up a new global purchasing and manufacturing organization to reduce complexity and costs by creating a more distinct governance, quality assurance and cost control throughout its entire value chain.
Volvo Car was first to make cars fitted with three-point safety belts; even before the 1959 rollout, safety has been fundamental to its brand identity. In 2011 VCNA launched the S60, a midsize sports sedan styled as "naughty", to take the brand to the next level and turnaround sales. Targeting the under-40-year-old driver looking for a reliable but edgy model, the company offered, for a limited time, goods, such as a virtual sedan, Volvo tire, steering wheel, or its logo, on the iPhone app, MyTown (created by
After more than a year of negotiations,
completed its sale of Volvo Car Corporation to Geely in mid-2010. The $1.8 billion deal preserved Volvo Car's headquarters and manufacturing operations in Sweden and Belgium.
purchased the Volvo automotive brand from Swedish truck maker
in 1999. A decade later, jettisoning its overseas brands to return to profitability, Ford put Volvo on the auction block.