About Tesla, Inc.

Tesla intends to supercharge the public's passion for electric vehicles. Founded in 2003, the company designs, manufactures, and markets high-performance, technologically advanced electric cars and powertrain components. Tesla sells two models: the Model S, a saloon (sedan); and the Model X, a SUV, which are among the world's top-selling electric cars. The fuel-efficient, fully electric vehicles recharge their lithium-ion batteries from an outlet, and, depending on a driver's speed, are capable of approaching 300 miles per charge. Tesla is also gearing up for the launch of the Model 3, an affordable family saloon, in 2018. Tesla CEO Elon Musk founded PayPal and also runs SpaceX and is the Chairman of SolarCity.

Operations

Tesla is primarily occupied with the design, production, and sale of its electric vehicles, and offers two models, the Model S and Model X. In support of its vehicles, Tesla maintains a network of upwards of around 7,110 charging ports in over 790 stations worldwide. This automotove segment is its largest, accounting for more than 95% of its total revenue.

Through its acquisition of SolarCity in 2016, Tesla created its new energy generation and storage segment, which makes and sells stationary energy storage products and solar energy systems to residential and commercial customers. Its Powerwall products integrate with solar panels and can store enough energy to power a two-bed home for a day. Tesla's commercial and utility offering, Powerpack, is an energy storage system that offers features like peak shaving, load shifting, emergency backup, self-consumption of solar generation, and demand response.

Geographic Reach

Tesla operates through 265 stores and service locations. The US accounts for 60% of sales. Other major markets include China (15%) and Norway (5%).

Sales and Marketing

The company markets and sells cars directly to consumers through an international network of company-owned stores and galleries. Tesla is notable in that it does not use dealerships, and this approach means the price of its vehicles are non-negotiable.

Financial Performance

Tesla has achieved rapid revenue growth in recent years while pumping everything it earns and more into R&D. Net revenue surged by 73% from $4 billion in 2015 to $7 billion in 2016. Automotive revenue increased 63% in 2016 as its Model X and Model S cars gain in popularity and become more widely available.

In addition to these factors, Tesla's automotive leasing revenue skyrocketed by more than 140% due to a surge in cumulative vehicle deliveries under leasing programs. Its service and other revenue jumped 61% during 2016 due to a spike in pre-owned vehicle sales as Tesla received more trade-ins and experienced a surge in maintenance service revenue.

Tesla, however, post a net loss of $675 million in 2016 as it invested further in R&D and employee compensation, relating to the development of upcoming models and the expansion of its power storage and regulation products. Tesla also experienced negative operating cash flow of $124 million in 2016 due to an increase in inventory to support growth, and the continued rapid expansion of its supercharger network.

Strategy

Tesla's business model is based on using profits from its high-end vehicles to fund development of more affordable vehicles; the Model 3 will retail for around $35,000 and is due for release in 2018. The company is working hard to increase acceptance of electric vehicles in general, the perception of which has long been hampered by low range, low speed, and poor styling. The company led with high-performance and stylish autos, and has been investing heavily in its charging network, as well as home-charging facilities.

Mergers and Acquisitions

In late 2016, Tesla made its most important acquisition to date when it purchased SolarCity in a deal valued at $2.6 billion. Both companies are led by Elon Musk and expect to achieve cost synergies of $150 million in the first full year after closing. By combining Tesla's new electric vehicles with SolarCity's newest solar products, the companies expect to lower hardware costs, reduce installation costs, and improve their manufacturing efficiency. The acquisition also created generation and storage, a new segment that designs, manufactures, installs, and sells stationary energy storage products and solar energy systems to residential and commercial customers.

Company Background

Tesla Motors is named for Nikola Tesla (1856-1943), the renowned Serbian-American engineer and inventor. Tesla Motors was incorporated in July 2003.

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Tesla, Inc.

3500 Deer Creek Rd
Palo Alto, CA 94304-1317
Phone: 1 (650) 681-5000
Fax: 1 (650) 413-6210

Stats

  • Employer Type: Public
  • Stock Symbol: TSLA
  • Stock Exchange: NASDAQ
  • Chairman, CEO, and Product Architect: Elon Musk
  • Chairman, CEO, and Product Architect: Elon Musk
  • CTO: Jeffrey B. Straubel
  • 2016 Employees: 30,025

Major Office Locations

  • Palo Alto, CA

Other Locations

  • Phoenix, AZ
  • Brea, CA
  • Buena Park, CA
  • Burbank, CA
  • Burlingame, CA
  • Cathedral City, CA
  • Fremont, CA
  • Fresno, CA
  • Hawthorne, CA
  • Hercules, CA
  • Lancaster, CA
  • Lathrop, CA
  • Los Angeles, CA
  • Mission Viejo, CA
  • Newark, CA
  • Newport Beach, CA
  • Palm Desert, CA
  • Rocklin, CA
  • Roseville, CA
  • San Diego, CA
  • San Rafael, CA
  • Santa Clara, CA
  • Seaside, CA
  • Sunnyvale, CA
  • Torrance, CA
  • Van Nuys, CA
  • Walnut Creek, CA
  • Denver, CO
  • Lone Tree, CO
  • Parker, CO
  • Washington, DC
  • Boca Raton, FL
  • Dania, FL
  • Miami Beach, FL
  • Riviera Beach, FL
  • Honolulu, HI
  • Mililani, HI
  • Chicago, IL
  • Oak Brook, IL
  • Villa Park, IL
  • Hingham, MA
  • Norwell, MA
  • South Dennis, MA
  • Watertown, MA
  • Beltsville, MD
  • Rockville, MD
  • Upper Marlboro, MD
  • Grand Rapids, MI
  • Troy, MI
  • Independence, MO
  • Kansas City, MO
  • Matthews, NC
  • Raleigh, NC
  • Rocky Mount, NC
  • Cranbury, NJ
  • Paramus, NJ
  • Pine Brook, NJ
  • Albuquerque, NM
  • Las Vegas, NV
  • Brooklyn, NY
  • Elmsford, NY
  • New York, NY
  • Syosset, NY
  • White Plains, NY
  • Blue Ash, OH
  • Cleveland, OH
  • Columbus, OH
  • Portland, OR
  • King Of Prussia, PA
  • Brentwood, TN
  • Austin, TX
  • Houston, TX
  • Salt Lake City, UT
  • Bellevue, WA
  • Seattle, WA
  • Aartselaar, Belgium
  • Bruxelles, Belgium
  • Sint-Martens-Latem, Belgium
  • Zaventem (Brucargo), Belgium
  • Ciudad De Mexico, Mexico
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