Tesla Motors, Inc.

Tesla Motors intends to spark the public's passion and eco-conscience for electric vehicles. Founded in 2003, the company designs, manufactures, and markets high-performance electric cars and powertrain components. Tesla's stylish Roadster is its flagship model, which the company continues to upgrade. The fuel-efficient, fully electric vehicle recharges its lithium-ion batteries from an outlet, and, depending on a driver's speed, is capable of 245 miles per charge. Tesla's second vehicle, the Model S sedan, is a four-door, five-passenger premium sedan that offers many of the electric powertrain innovations introduced with the Roadster.

Geographic Reach

Tesla operates through 125 stores and service locations in more than 35 countries. North America accounts for nearly 75% of its sales, Europe, almost 25%.

Operations

The company's luxury Tesla Roadster, and its subsequent upgrades, the Tesla Roadster 2, Roadster Sport, and Roadster 2.5, are the first in a line of electric vehicles offered largely in the US, Europe, and Canada via its 16 Tesla-owned stores, at corporate events, and through the Internet. And while sales and customer reservations for the cars have soared (The company sold about 22,480 of the high-priced vehicles in 2013.), so too have costs. Despite efforts to trim its operating expenses, the company continues to operate at a loss, due in large part to high sales and R&D costs.

Tesla launched its Model S in mid 2012; its Model X, a cross-over built on the Model S platform, is expected to launch in 2015. By the end of 2013, Tesla had delivered over 25,000 Model S vehicles in North America and Europe.

Financial Performance

Tesla has achieved extraordinary revenue growth on the heels of launching its newest car, the Model S. Due to this product introduction, Tesla's revenue exploded from $413 million in 2012 to peak at a record-shattering $2 billion in 2013. This explosion in revenue was also the primary reason Tesla's cash flow skyrocketed from a negative operational cash flow of $266 million in 2012 to positive cash flow of $258 million in 2013.

The historic growth was related to the delivery of 22,477 Model S vehicles for 2013, including the commencement of European deliveries in August 2013. All told, it generated additional revenue of $1.95 billion due to the vehicle deliveries including vehicle options, accessories and destination charges, vehicle service, and sales of regulatory credits to other automotive manufacturers.

On the flip-side, Tesla has posted eight straight years of net losses, with losses shrinking from $396 million in 2012 to $74 million in 2013 due to a decrease in research and development costs.

Strategy

Looking ahead, Tesla is focused on boosting revenues by expanding its line of automobiles. Its strategy includes upgrading its Model S and launching its new Model X in 2015, for a wider consumer base.

Company Background

Tesla Motors is named for Nikola Tesla (1856-1943), the renowned Serbian-American engineer and inventor.

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Tesla Motors, Inc.


3500 Deer Creek Rd
Palo Alto, CA 94304-1317
Phone: 1 (650) 681-5000
www.teslamotors.com

STATS


  • Employer Type: Public
  • Stock Symbol: TSLA,
  • Stock Exchange: , NASDAQ
  • Chairman, CEO, and Product Architect: Elon Musk
  • Chairman, CEO, and Product Architect: Elon Musk
  • Chief Technology Officer: Jeffrey Straubel

Major Office Locations

  • Palo Alto, CA

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