Subaru of America is the US sales and marketing subsidiary of Japan's Fuji Heavy Industries. It is responsible for the distribution, marketing, sales and service of Subaru vehicles in the US. Subaru vehicles, parts, and accessories are marketed through a network of more than 600 dealers across the country. Equipped with all-wheel drive technology and the fuel-efficient Subaru boxer engine, its vehicle line includes the Impreza, Legacy, Outback, Forester, and Tribeca models. All Subaru products are said to be made in zero-landfill production plants. Subaru of Indiana Automotive is also the only automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.
Based in Cherry Hill, New Jersey, Subaru of America has regional field offices, regional distribution centers, and port offices. It has three regional and 12 zone offices that support local sales, marketing, and dealer relations activities. The Subaru regional offices are located in Denver, Cherry Hill, and Itasca (Illinois), and the zone offices are located in various cities throughout the US. Subaru of America also operates five warehouses supporting Subaru dealer parts and accessories needs in the US and western Canada.
Sales and Marketing
The company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 600 dealers across the US. The US is Subaru's second key market next to Japan.
The Automobile segment contributed 93% of parent Fuji Heavy Industries’ net revenues for 2013. North America contributed 9% to the parent company’s net revenues.
North America reported a 26% increase in sale of automobiles thanks to strong sales of the Legacy and Impreza, as well as to the market’s positive reception of the newly introduced the Subaru XV and the Subaru BRZ.
Fuji Heavy Industries has entered into an alliance with Toyota to strengthen the companies' competitiveness through shared technology, R&D, and product supply. Toyota doubled its stake in Subaru to over 16%, which improves the capital on hand for Subaru. In return, Toyota takes advantage of some of Subaru's engineering, as well as its US manufacturing facilities in Indiana, where Toyota Camrys are built. The company also has an agreement with Daihatsu Motor to provide Subaru with sub-compact vehicles (mini cars).
The company credits a number of decisions for its recent success. Subaru gave up competing with premium European automobiles like Volvo and Audi and instead launched more practical, outdoor models like the Outback wagon, repositioning itself as a value brand by pricing its cars more affordably. It also restyled its models with more interior space, which is important to US drivers, who tend to require more leg room. Additionally, Subaru is seeing increasing customer loyalty to its brand thanks to marketing efforts, and it is a top safety pick among highway safety experts.
Subaru of America continues to build momentum by introducing a new products, including (in 2014) the fourth-generation Forester and its first-ever gas/electric model, the XV Crosstrek Hybrid.
In 2014 Subaru of America also introduced the fifth generation of the world’s first sport utility wagon. The 175-horsepower 4-cylinder Outback 2.5i model is available in Standard, Premium and Limited trim lines, accompanied by the top-of-line 6-cylinder 3.6R Limited with 256 horsepower. That year the company also released its new content-rich Subaru Motorsports app, which includes a motorsports industry-first 360 degree HD mobile video player
In 2013 the company introduced introduced the 2015 WRX, powered by a new 268-horsepower 2-liter direct-injection turbo BOXER engine.
Subaru of America was founded in 1968.