The customer is always right at Nissan Technical Center North America (NTCNA). The company is part of Nissan North America's operations, and its mission is to combine engineering, design, and technology to create Nissan and Infiniti cars specifically for the North American market. Engineers at NTCNA design and test vehicle systems including body, chassis, electrical, exterior trim, heating, ventilating, and air conditioning, emmissions, and safety. The company also oversees Nissan's North American research and development operations in Michigan as well as those at Nissan operations in California, Ohio, and Tennessee. Additionally, NTCNA has a proving ground testing track outside Phoenix.
NTCNA tests design concepts both on the road and in the lab. The division also evaluates customer satisfaction surveys in order to improve and enhance overall vehicle performance.
The division develops concept vehicles and debuts new models specifically created for North American customers. One future addition is the commercial vehicle -- a market Nissan plans to enter in 2010. Nissan also is dedicated to improving the environment by creating vehicles with low CO2 emissions.
In 2004 Nissan North America completed a $110 million expansion of the NTCNA facility in Michigan. $14 million of that investment went toward the expansion of the NTCNA design studio. In 2009 Nissan moved its Michigan-based design team out of the new studio and consolidated them in San Diego. The realignment is part of Nissan's effort to ramp up long-term competitiveness in the US. The NTCNA continues R&D operations at the Michigan site.
NTCNA represents the largest single, overseas research and development investment of any Japanese carmaker.