• A well-known name with a strong line-up of vehicles


  • Tough competition from Japanese, European and American automakers.

The Bottom Line

  • Nissan has a lot going for it, including a large global footprint, but it also has plenty of challenges, especially yen valuation and formidable competitors.


Nissan Motor gets where it's going in North America through Nissan North America. With plants in the US and Mexico, Nissan North America designs, engineers, and produces vehicles under such popular models as Altima, Maxima, Pathfinder, Frontier, Murano, Sentra, Versa, and Xterra. It also provides marketing, financing, distribution, and services in Canada, Guam, Mexico, Puerto Rico, and the US, and it oversees sales of Nissan's luxury Infiniti brand of cars in North America. Through Nissan Forklift, the company distributes and sells Nissan's electric and gasoline-powered forklifts.

Geographic Reach

Nissan North America is based in Franklin, Tennessee. Nissan's three US production plants reside in Smyrna and Decherd, Tennessee; and Canton, Mississippi.

Sales and Marketing

Through its Fleet Sales operations, Nissan North America sells its 11 different brands of Nissan vehicles through a network of 1,100 dealers in the US. 


The deep pockets of the company's parent and its alliance with Renault have allowed Nissan's businesses to continue to expand geographically and technologically. The Renault-Nissan Alliance was forged in order to take advantage of the synergies between the two companies. The partnership also allows them the opportunity to tackle capital intensive projects, such as electric vehicles, that they would otherwise not be able to afford separately. 

One of the premiere projects for the Alliance is its 100% electric, zero-emission vehicle. Intent upon putting a dent in Toyota's Prius market share, the company selected Nissan North America's plant in Smyrna, Tennessee, as the production site for Nissan's LEAF zero-emission vehicle. The US Department of Energy supported the green effort by providing low-interest loans to Nissan North America to retool the Smyrna factory.

Nissan North America in 2012 announced it would produce an all-new 2013 Nissan Sentra line of compact cars and a redesigned 2013 Pathfinder SUV. Also that year, it divulged plans to construct a $2 billion manufacturing facility in Aguascalientes, Mexico to support the company's growth strategy. The new facility, which fortifies Nissan's two existing Mexican manufacturing plants and was launched in late 2013.

Company Background

Nissan North America was formed in 1990 to coordinate the company's US, Mexican, and Canadian operations.

Production at Nissan's Smyrna Plant began in 1983.

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1 Nissan Way
Franklin, TN 37067-6367
Phone: 1 (615) 725-1000


  • Employer Type: Subsidiary
  • SVP Sales and Marketing and Operations: Fred Diaz
  • Chairman, Nissan Americas; EVP and Chief Performance Officer: Colin Dodge
  • VP Marketing Communications and Media: Jeremy Tucker

Major Office Locations

  • Franklin, TN

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