Through its various subsidiaries and divisions, Magna International makes just about everything needed to put together a motor vehicle. Magna Steyr, its largest division, offers vehicle engineering and assembly. Magna's interior and exterior systems division makes trim, lighting, sealing systems, instrument and door panels, and sound insulation. Cosma International makes body and chassis systems. Magna Powertrain offers transaxles, transmission systems, and engine parts, while Magna Mirrors makes mirrors and driver assistance products. Other Magna operations include Seating, E-Car Systems, Electronics, Roof, and Closures. Its geographic markets include North America, Europe, Africa, and Asia.
The company, based in Ontario, Canada, operates segments along geographic lines to be more responsive to customers' needs. Its segments include North America (which generated 53% of Magna's total revenue in 2014), Europe (40% of revenue), Asia (5% of revenue), and Rest of World (2% of revenue). The "Rest of World" markets include developing regions such as Africa, Asia, Eastern Europe, and South America. Magna boasts almost 320 manufacturing facilities and roughly 85 product development, engineering, and sales centers in nearly 30 countries. Magna follows a decentralized mode of operation, meaning its businesses operate independently.
By product, exterior and interior system sales generated 35% of Magna International's total revenue in 2014, while body systems and chassis system sales contributed another 22% to sales. The rest of its total revenue came from powertrain system sales (14% of total sales); complete vehicle assembly sales (8%); tooling, engineering and other services (8%); vision and electronic system sales (7%), and closure system sales (6%).
Sales and Marketing
BMW, Daimler, Fiat/ Chrysler, Ford, GM, and VW accounted for approximately 83% of Magna's total sales in 2014.
Magna has enjoyed sizable revenue and profit growth since 2009 as demand for new cars continues to strengthen around the world.
The company's sales rose 5% to a record $36.6 billion during 2014, mostly thanks to business growth in North America with the launch of new programs, and as light vehicle production in North America grew by 5% to 17 million units. Total sales were also helped by 18% sales growth in Asia driven by new program launches with Magna content (particularly in China) and higher light vehicle production in Asia.
Revenue growth in 2014 drove Magna International's net income higher by 21% to a record $1.88 billion for the year. The company's operating cash levels climbed 9% to $2.79 billion during the year thanks to higher cash earnings.
Magna International ranked as the world's second-largest parts supplier behind Robert Bosch GmbH and ahead of ZF as of mid-2015. To satisfy automakers' demand for more of a one-stop-shop in auto part manufacturing, the company regularly expands its product lines and expertise through acquisitions of auto parts manufacturers.
That said, it's also been selective on what auto part manufacturing businesses it wants to be in, favoring more profitable business lines and "key areas" of the vehicle. In August 2015, for example, Magna sold its interiors operations business, including some 36 manufacturing facilities and 12,000 employees, to Grupo Antolin for $525 million.
Magna International often uses strategic partnerships to grow or complement its product lines and extend its reach into new geographic markets. In 2015, subsidiary body and chassis maker Cosma International effectively expanded Magna's reach and product offerings to customers in fast-growing China after it formed a joint venture with Chongqing Xingqiaorui. Also in 2015, Magna International partnered with Argus Cyber Security to offer automotive electronic systems that featured Argus' intrusion prevention system service and cloud-based monitoring service designed to prevent cyber-attacks. In 2014, Magna formed a 50/50 joint venture with Tata AutoComp Systems to provide seating systems to the Indian commercial vehicle industry.
Mergers and Acquisitions
In July 2015, Magna International purchased German transmission manufacturer Getrag for $1.9 billion, as part of its continued plan to expand its service and product lines for auto makers.
Magna International has historically expanded its product lines through acquisitions of other auto parts manufacturers. In early 2011, Magna Seating acquired Germany-based Vogelsitze GmbH, which made seats for buses and passenger trains. In 2012, Magna obtained Verwaltungs GmbH, a maker of automotive vacuum, engine, and transmission pumps with two facilities in Germany and one in each of China and Bulgaria. Also in 2012, to strengthen its automotive pump operations, Magna purchased the remaining 50% interest it didn't already own of STT Technologies, which made transmission and engine related pumps for the North American market.