Not willing to take a backseat to its Japanese rivals, Hyundai America Technical Center, Inc. (HATCI) also has designs on the North American market. A subsidiary of Korean carmaker Hyundai Motor Company, HATCI is Hyundai's design, engineering, technology, research and development headquarters for the North American market. HATCI's activities include design (body, chassis, electronics, and trim), evaluation and testing, quality improvement, and powertrain development. The company also serves the North American market needs of Hyundai affiliate Kia Motors. In addition to its Michigan headquarters, HATCI has operations in Alabama and California.