According to Honda, you might want to do your Civic duty and get Fit. Honda Motor is Japan's #2 automaker (after Toyota) and the world's largest motorcycle producer. The company's car models include the Accord, CR-V, Civic, Element, and Fit; gasoline-electric hybrid versions of the Civic and Accord; and seven models of the luxury Acura line. Honda's line of motorcycles includes everything from scooters to superbikes. The company also makes a line of ATVs and personal watercraft. Honda's power products division makes commercial and residential machinery (lawn mowers, snow blowers, and tillers); portable generators; and outboard motors. Almost 75% of Honda Motor sales come from outside Japan.
The company’s major geographic areas are concentrated in North America (the US, Canada, and Mexico); Europe (the UK, Germany, France, Belgium, and Russia); and Asia (Thailand, Indonesia, China, India and Vietnam). It also has a major presence in Brazil and Australia. Japan accounts for 24% of net sales, while North America generates 45%. Asia brings in 21%, and Europe, 4%.
Honda's operations are divided across the segments of automobile (73% of net sales), motorcycle (14%), financial services (12%), and power product and other (2%).
Honda’s revenue increased 7% from 2014 to 2015 due to increased sales across all its segments. Its net income, however, decreased 16% in 2015 due to additional selling, general and administrative expenses resulting from increased product warranty expenses related to airbag inflators. (Note: growth rates may differ after conversion to the US dollar.)
Motorcycle segment sales grew 9% in 2015 largely due to a spike in sales in India and Vietnam. Financial services revenue grew 17%, as a result of a rise in operating lease revenues and the positive effects of foreign currency translations. Automobile sales surged by 5%, primarily due to the launch of new automobile models in Indonesia and India. In addition, power product and other segment sales increased by 3% in 2015, resulting from positive foreign currency translation effects.
Honda is enjoying brisk motorcycle sales, particularly in Asia where motorcycles are a popular mode of transportation. Motorcycle sales account for almost 15% of revenues. The company is beefing up production capacity in India to keep up with demand. Indonesia is the world's third-largest market for motorcycles (after China and India). To meet demand, in 2014 Honda opened a second factory in Indonesia.
Throughout 2015, the company expanded its sales of the HondaJet for the first time to South America. With the expansion into Brazil, the HondaJet dealer network spans three continents and includes 11 territories spanning North America, Europe, and South America.