HONDA NORTH AMERICA, INC.

Honda North America, Inc. Company Profile
Its cars might not be as American as apple pie, but Honda North America keeps the US appetite for Hondas sated. The subsidiary of Honda Motor coordinates the operations in North America that manufacture, market, and distribute Accord, Civic, and Acura cars, as well as Gold Wing, Shadow, and Valkyrie motorcycles. Of the 15 models made, Honda North America's best-selling cars include the Odyssey minivan and the CR-V SUV. Honda North America also markets hybrid versions of several of its sedans. New launches have included the Crosstour and Acura ZDX. Honda also makes jet and marine engines and power equipment. North America is Honda Motor's largest market, representing 45% of the carmaker's sales.

Operations

Approximately 1 million Hondas and Acuras are produced annually in North America. (Honda's vehicle total is more than any other Asian automaker except rival Toyota Motor Corp.) More than 80% of vehicles sold in the US are manufactured in one of seven North American plants -- four in the US, two in Canada, and one in Mexico. 

Financial Performance

North America accounted for 44% Honda Motor's total sales in 2011. US sales of light vehicles increased by 22% to 1.17 million in 2012. Honda's total capital investment for the US reached $12.3 billion in 2011.

Strategy

Honda North America's parent company announced in 2012 is spending $200 million on engine and transmission factories in Ohio. The expansion of Honda's engine plant in Anna and a transmission factory in Russells Point is part of Honda's plan to spend $1.2 billion on US plants.

In 2012 the company looked to expand in Mexico by announcing a new auto plant in Celaya. The new plant will produce the Honda Fit subcompact model and will begin operation in 2014.

Company Background

American Honda Motor started in 1959 as a small motorcycle store in Los Angeles. Honda North America was established in 1987.

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HONDA NORTH AMERICA, INC.


700 Van Ness Ave
Torrance, CA 90501-1486
Phone: 1 (310) 781-4961
Fax: 1 (310) 7814970
www.honda.com

STATS


  • Employer Type: Subsidiary
  • Executive Vice President; Chief Director of North America Region; President of Subsidiaries; Representative Director: Tetsuo Iwamura
  • EVP Automobile Sales, Honda and Acura: John Mendel
  • EVP: Hiroshi Soda

Major Office Locations

  • Torrance, CA
  • Torrance, CA

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