Honda North America, Inc. at a Glance

Uppers

  • Innovative company that produces quality products
  • Strong commitment to the environment and sense of corporate responsibility

Downers

  • Average pay in the manufacturing industry
  • Can be difficult to advance

The Bottom Line

  • Honda is a force to be reckoned with in 21st-century manufacturing. It builds innovative products, defining what the industry can be and will become in the future.

About Honda North America, Inc.

Its cars might not be as American as apple pie, but Honda North America keeps the US appetite for Hondas sated. The subsidiary of Honda Motor coordinates the operations in North America that manufacture, market, and distribute Accord, Civic, and Acura cars, as well as Gold Wing, Shadow, and Valkyrie motorcycles. Of the 15 models made, Honda North America's best-selling cars include the Odyssey minivan and the CR-V SUV. Honda North America also markets hybrid versions of several of its sedans. New launches have included the Crosstour and Acura ZDX. Honda also makes jet and marine engines and power equipment. North America is Honda Motor's largest market, representing 45% of the carmaker's sales.

Operations

Approximately 1.3 million Hondas and Acuras are produced annually in North America. (Honda's vehicle total is more than any other Asian automaker except rival Toyota Motor Corp.) More than 97% of vehicles sold in the US are manufactured in one of 14 North American plants, including two Mexico, and one in Canada. 

Financial Performance

In fiscal 2015 (March year end), net sales increased by 8%.

Strategy

The company strengthened it slight truck line up (CR-V and Pilot CUV) in 2015 with the all new HR-V entry crossover. The lineup will gain greater momentum with the June with the debut of the third-generation 2016 Pilot.

Through the Honda Racing Line, Honda makes on-track competition accessible through affordable products and a racer support program in open-wheel, short-track, and touring-series racing. In 2015, through the Honda Racing Line, karters and other racers can arrange direct, door-to-door delivery of parts, and complete engines.

In 2014 the company expanded in Mexico, opening a new auto plant in Celaya. The new plant produces the Honda Fit subcompact model.

Company Background

American Honda Motor started in 1959 as a small motorcycle store in Los Angeles. Honda North America was established in 1987.

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Honda North America, Inc.

700 Van Ness Ave
Torrance, CA 90501-1486
Phone: 1 (310) 781-4961
Fax: 1 (310) 781-4970
www.honda.com

Stats

  • Employer Type: Subsidiary
  • Executive Vice President; Chief Director of North America Region; President of Subsidiaries; Representative Director: Tetsuo Iwamura
  • EVP Automobile Sales, Honda and Acura: John W. Mendel
  • EVP: Hiroshi Soda

Major Office Locations

  • Torrance, CA

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