A key subsidiary of BMW, BMW of North America provides marketing, sales, and financial services through almost 900 dealerships and motorcycle retailers. The company imports and manufactures BMW brands, such as the 1, 3, 5, 6, 7 Series; the X5, X6, and M Series models; and the MINI and Rolls-Royce brands. Styles include coupes, convertibles, sedans, roadsters, sports activity, and luxury vehicles. Divisions include BMW Manufacturing (South Carolina), industrial-design firm DesignworksUSA, a parts distribution center, a technology office, a technical training center, and other operations in the US.
BMW North America has a sales network of almost 340 BMW passenger car and sports activity vehicle centers, about 140 motorcycle retailers, 120 MINI passenger car dealers, and more than 30 Rolls-Royce dealers.
BMW's DesignworksUSA was born out of car design, but has evolved into a consultancy firm for design projects that include mass transit, consumer electronics, motorsports, aerospace, medical, and a lot more in between.
Sales and Marketing
DesignworksUSA has served such major clients as Nokia, Adidas, John Deere, Hewlett Packard, and Boeing.
BMW's sales in the US rose 17% in 2012 thanks to a strengthening US economy spurring an overall increase in customer spending on automobiles.
BMW is moving ahead with several projects that will make their way to the US over the next few years. Electric models, known as Project i vehicles, are being sold in the US, following a 2013 market release. The new cars are marketed under the electric i3 and i8 model names.
In 2013 the company partnered with ABM, a provider of building maintenance and facility services as the preferred electric vehicle charging station installation and service partner for BMW i Centers across the US and Canada.
BMW North America is expanding the production capacity at its plant in South Carolina, which is the exclusive manufacturing plant for all X5 and X6 sports activity vehicles. The company is investing some $900 million to boost capacity from 160,000 vehicles per year to 350,000 by 2014.
BMW is positioned with its luxury model lines for when luxury becomes fashionable again, and the company believes it will. The company's optimism stems from its broad choice of BMW styles and models, as well as the fact that it still offers financing to customers. The BMW Certified Pre-Owned business brings new and younger customers to the brand.
Charged to oversee the group's largest single market -- the US -- BMW of North America was established in 1975.