Nickelodeon Inc.

Who knew that kids would go ga-ga over a cartoon sponge with square pants? Nickelodeon operates a leading cable channel for kids that reaches about 100 million domestic households. Its top programs include Dora the Explorer, iCarly, and SpongeBob SquarePants. During primetime and late night hours, the channel aims at an older crowd with its Nick At Nite programming block which includes such classic comedies as The Cosby Show, Home Improvement, and Roseanne. Along with its flagship network, Nickelodeon oversees Nick Jr., a commercial-free educational channel for children, as well as several online destinations designed for kids. The company is part of MTV Networks, a subsidiary of media giant Viacom.

Sales and Marketing

A pioneer in kid's programming, Nickelodeon is facing increased competition for young teen and 'tween viewers from Walt Disney's Disney Channel and Time Warner's Cartoon Network.

Strategy

Nickelodeon fills an important programming niche within Viacom's stable of cable channels, generating revenue primarily through advertising and carriage fees paid by cable system operators such as Comcast and Time Warner Cable. The company has capitalized on the popularity of its children's shows to create new revenue streams through licensed merchandise, DVDs, and other spin-off products. Nickelodeon has also reached into the feature film market.

Company Background

The kid's channel was launched in 1979 as Pinwheel, a programming block focused on preschool children. By 1984 it was renamed Nickelodeon and began branching out to other age groups under the direction of MTV creator Bob Pittman.

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Nickelodeon Inc.


1515 Broadway Fl 31r
New York, NY 10036-8901
Phone: 1 (212) 258-7500
Fax: 1 (212) 2587595
www.nick.com

STATS


  • Employer Type: Subsidiary
  • EVP Production Management: Alison Dexter
  • EVP 360 Brand Sales, 60 Brand Sales, Nickelodeon and MTVN Kids and Family Group: Jim Perry
  • EVP and Co-General Counsel, Legal and Business Affairs: Andra Shapiro

Major Office Locations

  • New York, NY

SALARY FINDER

SALARY FINDER

Health Service Administrator

  • $0
  • 25
  • 50
  • 75
  • 100
  • 100+
Yearly Salary Range (US$ Thousands)