Making clean-burning generators is a blossoming business for Bloom Energy. The company invented the first power generator that uses solid-oxide fuel cells, which convert natural gas or renewable fuels such as biogas into electricity without any pollution-causing combustion. The Bloom Energy Server, known as the Bloom Box, contains ceramic wafers made of a "sand-like powder" instead of more expensive materials like acid or molten carbonate. Each Bloom Box is the size of a parking spot, weighs about 20,000 pounds, and costs $800,000. The servers provide 200kW of power, enough for a 30,000-sq.-ft. office building. It produces power for such major customers as AT&T, CalTech, eBay, Verizon, and Wal-Mart.
Bloom Energy is a provider of breakthrough solid oxide fuel cell technology generating clean, highly efficient onsite power from multiple fuel sources.
Sales and Marketing
The Company serves different industry sectors, including Retail & Logistics, Technology, Banking, Real Estate and Financial Services, Manufacturing, Food and Beverage, and Utilities.
Bloom Energy servers produce power for many Fortune 500 companies including Google, Wal-Mart, AT&T, eBay, Staples, and Coca-Cola, as well as notable non-profit organizations such as Caltech and Kaiser Permanente.
Also, with its Mission Critical Systems practice, Bloom Energy provides grid-independent power for critical loads in data centers and manufacturing plants.
The first Bloom Boxes were used as backup generators in lieu of the traditional diesel-burning backup generators. Ideally, the company aims to market a smaller generator to residential customers for about $3,000, but that technology could take as long as 10 years to develop. The current-size Bloom Boxes can power about 150 homes, but no municipal customers have signed on yet.
In 2015 Hyatt Hotels teamed up with Bloom Energy. Hyatt Regency Greenwich was selected as the recipient of Hyatt’s first 500kW fuel cell, which will provide up to 75% of the hotel’s energy load, generating significant cost savings. By generating its own electricity on-site with Bloom Energy, the hotel will reduce its carbon emissions by 40%.
In 2013 SoftBank and Bloom Energy formed a joint venture to address Japan’s urgent need for clean, reliable, and affordable electricity. Bloom Energy Japan Limited will sell Bloom Energy's rapidly deployable energy servers to customers in Japan.
That year Bloom Energy signed a deal with Verizon to install Bloom Energy fuel cell systems at three of its California-based locations: two call-switching centers in Los Angeles and San Francisco and a data center in San Jose. Verizon plans to invest $100 million in a solar and fuel-cell energy project that will help power 19 of the company’s facilities in Arizona, California, Maryland, Massachusetts, New Jersey, New York, and North Carolina.
To add more clients to its customer base, in 2012 Bloom Energy announced plans to go bi-coastal through the opening of a manufacturing facility in Delaware. The plant's construction is scheduled to be completed by the end of 2013.
Bloom Energy didn't invent solid-oxide fuel cells -- the technology traces its roots back to the 1930s from research by two Swiss scientists. Siemens Energy and the DOE have been major researchers and developers of solid-oxide fuel-cell technology over the years.
Bloom Energy came about in 2001, when KR Sridhar, a NASA scientist, set up shop at the NASA Ames Research Center in Silicon Valley to develop a marketable product. Initially called Ion America, the company secured funding from Kleiner Perkins and spent about $400 million to develop the Bloom Box.