Life is Wonderful over at Stewart and Lynda Resnick's eclectic empire, Roll. Its holdings include POM Wonderful, the hip and trendy pomegranate juice with its distinctive bulbous bottle, as well as upscale water bottler FIJI Water. A bit more mundane but no less important to its bottom line are the company's other holdings. Teleflora is the largest flower-delivery service in the world. Paramount Farms has become one of the world's largest growers and suppliers of almonds and pistachios. And Paramount Citrus is a top US producer of fresh lemons and oranges. Roll also owns deep-sea cargo shipper Neptune Pacific Line, along with Suterra, a maker of environmentally friendly pest-control products.
The company has offices in the US states (Arkansas, California, Oklahoma, Oregon, and Texas) and Australia, Belgium, Brazil, Canada, China (including Hong Kong), India, Korea, Mexico, Spain, and the UK (England and Wales).
Roll Global, as its name suggests, is an international supplier of pomegranate juice, FIJI-brand water, almonds and pistachios, and lemons and oranges. It also owns the world's largest flower-delivery service.
The company's Paramount Farms unit harvests more than 70,000 acres of pistachio and almond trees annually, selling products under the Wonderful, Almond Accents, and Everybody's Nuts brands. Paramount Farms also offers private-label nut products. Paramount Citrus, the company behind Cuties-brand mandarin oranges, boasts more than 47,000 acres of navel and Valencia orange, lemon, Minneola, and Clementine mandarin orange trees. Its Delano, California, citrus processing plant is one of North America's largest orange and lemon packing operations.
Also on Roll's roster is FIJI Water, which is sourced from an artesian aquifer on the island of Fiji and distributed internationally.
Justin Vineyard & Winery, based in Paso Robles, California, supplements its FIJI Water business. The water operation shares its global sales force with the wine business as it taps Justin's wine-making expertise. The move, which comes as Roll has been faced with increased taxes from the military-led government in Fiji, signals that it is looking to diversify its FIJI Water subsidiary.
Neptune Pacific Line runs a fleet of five deep-sea tankers and container vessels that ship agricultural grains and liquid commodities between the Fiji Islands, Asia, the Indian subcontinent, Europe, South Africa, and North America. Suterra makes pheromone traps and lures under the CheckMate, BioLue, Scenturion, and AgriSense brands. The products are used by fruit farmers to control vineyard pests in a non-chemical, non-toxic way, with the pheromones in the products interrupting insect mating cycles.
Sales and Marketing
The company's pomegranate juice is advertised as a source of antioxidants, and its ad campaigns play upon the fruit's supposed age-defying attributes, with slogans like "The pomegranate is 5,000 years old. Drink it and you will be, too." However, the validity of the company's health claims for its pomegranate juice have been called into question in recent years.
Roll continues to upgrade its stable of businesses and brands and move into to new niches. In 2013, its POM Wonderful brand launched three new 100% juice blends – POM Hula, POM Coconut and POM Mango.
Mergers and Acquisitions
In 2013 Paramount Citrus acquired the Cuties trademark by Sun Pacific as part of a strategic move by Paramount and Wonderful Brands to oversee aspects of the production, sale and marketing of its California mandarin crop. Paramount Citrus will partner with Fowler Packing, a major mandarin grower and processor based in Fresno. Together, the two companies will grow, process, market and sell more than 60% of the country’s California mandarin crop.
To create a firm foundation for its citrus business, Roll in mid-2012 acquired Healds Valley Farms, which is responsible for 50% of the citrus market in its home state of Texas. The move allows Roll's Paramount Citrus to boost its capacity to more than 15 million cartons of fresh citrus shipped annually to markets across North America.