When it comes to cabinets, MasterBrand Cabinets is something of a prime minister. It's one of the top wall cabinetry manufacturers in the US and beyond, after main rival Masco. MasterBrand makes a variety of cabinets for kitchen, bath, and other parts of the home, from custom to semi-custom and stock products used in remodeling and new construction projects. The lineup of wooden cabinetry, such as maple and oak, as well as laminate-finished products is sold under several brands (Aristokraft, Decorá, Diamond, Kemper, and Omega, to name a few) through home centers, lumber outlets, and specialty retailers. MasterBrand is a subsidiary Fortune Brands Home & Security, formerly a unit of Fortune Brands.
MasterBrand is part of Fortune Brands Home & Security's Kitchen & Bath Cabinetry segment, which contributed about 40% of the company's overall sales in 2013.
In addition to its own brands, MasterBrand is the exclusive supplier of Martha Stewart's cabinet line to Home Depot. MasterBrand also distributes cabinetry under the Thomasville cabinetry brand name by Thomasville Furniture Industries.
Indiana-based MasterBrand Cabinets operates more than 25 manufacturing facilities, distribution centers, and retail stores throughout the US and Canada.
Sales and Marketing
MasterBrand markets its cabinetry through 7,500 dealer locations in the US and Canada and boasts more than 9,000 craftsmen to produce its products. The Home Depot and Lowe's comprised approximately 37% of net sales of the Kitchen & Bath Cabinetry segment in 2013.
The cabinets maker invests in targeted advertising and other strategic initiatives to boost its brand awareness and educate consumers about its product lines. Fortune Brands Home & Security spent $4.5 million in 2012 toward supply chain initiatives to spur growth of new products.
Thanks to rising cabinet demand, revenue from the Kitchen & Bath Cabinetry segment has increased about 24% in 2013 versus 2012, to $1.6 billion. Operating income for the segment increased 373% year over year to $97.1 million.
Buoyed by the recovery in the housing market and, consequently, increasing demand for its cabinets, MasterBrand plans to invest about $8 million to expand its production facility in Ferdinand, Indiana. The funds will be invested in equipment to add additional capacity and expand the product offering at the 500,000-square-foot facility.
MasterBrand's strategy for building momentum counts on a sustained investment in products and customer service. The company regularly rolls out net products, such as its series of new door designs, color palettes, and features touted to help consumers customize their kitchen at a lower price.
MasterBrand was formed in 1998. It is the result of combining five separate cabinet brands under one company.