About Deere & Company

Deere & Co. is interested in seeing its customers go to seed and grow. The company, one of the world's largest makers of farm equipment, is also a major producer of construction, forestry, and commercial and residential lawn care equipment. Deere operates through three business segments: the agriculture and turf and construction and forestry segments make up its equipment operations; a credit segment provides financial services. Deere, famous for its "Nothing Runs Like A Deere" marketing, sells John Deere and other brands through retail dealer networks and also makes products for outlets Home Depot and Lowes.

Operations

Deere's largest operating segment is agriculture and turf, which accounts for 70% of revenue. Consolidated into five product platforms -- crop harvesting, turf and utility, hay and forage, crop care, and tractors -- the segment makes such products as loaders, combines, corn pickers, cotton and sugarcane pickers, and golf course equipment and outdoor power products. Besides John Deere, brands include Frontier, Kemper, Green Systems, Hagie, Mazzotti, and Monosem, as well as SABO in Europe and Benye in China.

The company's construction and forestry segment generates 20% of revenue. Making 90% of the types of construction equipment used in North America, this segment distributes backhoe loaders, crawler dozers, motor graders, log skidders, and skid-steer loaders.

Besides equipment, the company's other main operational division, financial services (10% of revenue), provides credit services for Deere dealers and wholesalers.

Geographic Reach

Deere is based in Moline, Illinois, which is in the middle of the US’s corn and soybean country. Accordingly, North America (the US and Canada) accounts for about 60% of the company’s revenue each year. The Moline, Illinois-based company doesn’t break out revenue from other specific regions, but it operates manufacturing facilities around the world. To get equipment and parts where they need to go, Deere has a centralized parts distribution center and eight regional parts depots and distribution centers throughout North America. It also has distribution operations in Europe, South America, Africa, Asia, Australia, and India.

Sales and Marketing

Deere operates through roughly 25 sales and marketing locations and nearly 20 warehousing locations in Argentina, Australia, Brazil, Chile, China, Ecuador, France, India, Israel, Italy, Mexico, Russia, Spain, Turkey, and the US.

Through US and Canadian facilities, Deere markets products to about 2,360 dealer locations, most of which are independently owned and operated. Of these, about 1,520 sell agricultural equipment, while some 425 sell construction, earthmoving, material handling and forestry equipment. Some dealer locations are owned by Deere’s Nortrax subsidiary. Outside the US and Canada, Deere agriculture and turf equipment is also sold to distributors and dealers for resale and lawn and garden equipment is sold through Home Depot and Lowe’s.

Financial Performance

Deere & Company’s sales dropped about 30% from its high-water mark of almost $38 billion in 2013 to 2016. The steepest year-to-year fall was 21% from 2014 from 2015, when farmers cut back spending because of lower commodity prices and currency exchange rates were particularly unfavorable.

In 2017 (ended October) sales perked up about 12% to nearly $30 billion from 2016, led by the agriculture and turf segment’s 21% sales jump. The segment shipped more pieces of equipment and benefitted from better currency exchange rates. Construction and forestry turned in a 17% sales increase on the same factors.

Net income rose more than 40% to more than $2 billion in 2017 from 2016. Besides higher sales, Deere received about $400 million from the sale of the Site One Landscape Supply business.

Deere had about $9.3 billion in cash in 2017, a steep increase from $2.4 billion in 2016. The company issued about $4.6 billion in debt in 2017 compared to retiring some $1.4 billion the year before.

Strategy

Deere & Company is seeding its future with research and develop using a large dose of technology. The company is developing machinery that uses technologies such as machine learning and high-speed wireless communications to automate planting and harvesting and tasks in between. This involves equipment and machinery used to monitor and measure crop yield, moisture content, or seeding population in real time. Other products generate prescriptions for planting seeds and applying fertilizer or pesticide with better accuracy. All of this helps farmers manage costs and increase revenue through improved productivity and higher yields. The company’s S700 line of combines introduced in 2017 brings many of those technologies to the field. Deere has spent an average of about $1.4 billion on research and development from 2015-2017.

The company supplements its R&D with acquisitions to extend its technology expertise as well as its lines of products and geographic reach.

Mergers and Acquisitions

In 2017 Deere & Company acquired Wirtgen Group, a leading manufacturer of road construction equipment, for $5.2 billion. Wirtgen, Deere’s neighbor in Moline, Illinois, sells in more than 100 countries through a network of company-owned and independent dealers. Deere gained six brands across the global road-construction sector.

In another 2017 deal, Deere bought Blue River Technology, a developer of integrated computer-vision and machine-learning technology that helps growers reduce the use of herbicides, for $284 million. Blue River’s technologies help optimize the use of farm inputs. Its Machine learning technologies could be applied to a wide range of Deere’s products.

Deere bought Mazzotti, a sprayer manufacturer based in Italy. The deal adds to Deere’s sprayer technologies and brings more customers in Europe.

In 2016 the company acquired Hagie Manufacturing Company, a manufacturer of high-clearance sprayers located in Clarion, Iowa, for $53 million. The deal accelerated John Deere's market reach in precision planting equipment and added engineering expertise to further develop planting technology.

Looking to grow internationally, Deere in 2016 also picked up Monosem, a European market leader in precision planters. The purchase included four facilities in France and two in the US.

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Deere & Company

1 John Deere Pl
Moline, IL 61265-8098
Phone: 1 (309) 765-8000
Fax: 1 (309) 765-5889

Stats

  • Employer Type: Public
  • Stock Symbol: DE
  • Stock Exchange: NYSE
  • Chairman, President and CEO: Samuel R. Allen
  • SVP and CFO: Rajesh Kalathur
  • President, Agricultural Solutions and CIO: John C. May
  • 2017 Employees: 60,476

Major Office Locations

  • Moline, IL

Other Locations

  • Daphne, AL
  • Concord, CA
  • Lathrop, CA
  • Manteca, CA
  • Stockton, CA
  • Torrance, CA
  • Walnut Creek, CA
  • Akron, CO
  • Burlington, CO
  • Fort Collins, CO
  • Ledyard, CT
  • Middlebury, CT
  • Newington, CT
  • South Windsor, CT
  • Stratford, CT
  • Washington, DC
  • Bradenton, FL
  • Cape Coral, FL
  • Doral, FL
  • Fort Myers, FL
  • Kissimmee, FL
  • Lecanto, FL
  • Leesburg, FL
  • Longwood, FL
  • Lutz, FL
  • Miami, FL
  • Ocala, FL
  • Orlando, FL
  • Pompano Beach, FL
  • Port Charlotte, FL
  • Riviera Beach, FL
  • Sanford, FL
  • Sarasota, FL
  • Sebring, FL
  • Stuart, FL
  • West Palm Beach, FL
  • Weston, FL
  • Alpharetta, GA
  • Augusta, GA
  • Brunswick, GA
  • Fayetteville, GA
  • Grovetown, GA
  • Mcdonough, GA
  • Ankeny, IA
  • Cedar Falls, IA
  • Cedar Rapids, IA
  • Davenport, IA
  • Dubuque, IA
  • Johnston, IA
  • Ottumwa, IA
  • Paton, IA
  • Urbandale, IA
  • Waterloo, IA
  • Idaho Falls, ID
  • Coal Valley, IL
  • Dixon, IL
  • East Moline, IL
  • Glenview, IL
  • Milan, IL
  • Springfield, IL
  • Fort Wayne, IN
  • Indianapolis, IN
  • Lafayette, IN
  • Hutchinson, KS
  • Olathe, KS
  • Wichita, KS
  • Louisville, KY
  • Baton Rouge, LA
  • Thibodaux, LA
  • Dartmouth, MA
  • Leominster, MA
  • Peabody, MA
  • Waltham, MA
  • Abingdon, MD
  • Elkridge, MD
  • Millersville, MD
  • Silver Spring, MD
  • Waldorf, MD
  • Hermon, ME
  • Houlton, ME
  • New Canada, ME
  • Portland, ME
  • Westbrook, ME
  • Escanaba, MI
  • Flint, MI
  • Bemidji, MN
  • Duluth, MN
  • Grand Rapids, MN
  • Minneapolis, MN
  • Kansas City, MO
  • Springfield, MO
  • Billings, MT
  • Benson, NC
  • Cary, NC
  • Charlotte, NC
  • Fuquay Varina, NC
  • Morrisville, NC
  • Pineville, NC
  • Wilmington, NC
  • Winston Salem, NC
  • Fargo, ND
  • Valley City, ND
  • Cairo, NE
  • Lincoln, NE
  • Pembroke, NH
  • Cherry Hill, NJ
  • Mountainside, NJ
  • East Syracuse, NY
  • Getzville, NY
  • Gouverneur, NY
  • Halfmoon, NY
  • Hicksville, NY
  • Larchmont, NY
  • Rochester, NY
  • Southampton, NY
  • Brunswick, OH
  • Canton, OH
  • Dayton, OH
  • Harrison, OH
  • Lewis Center, OH
  • Martins Ferry, OH
  • Plain City, OH
  • Willoughby, OH
  • Bixby, OK
  • Portland, OR
  • Monroeville, PA
  • Warwick, RI
  • Bluffton, SC
  • Greer, SC
  • Rock Hill, SC
  • Spartanburg, SC
  • Summerville, SC
  • Crossville, TN
  • Greeneville, TN
  • Jefferson City, TN
  • Dallas, TX
  • Grapevine, TX
  • Katy, TX
  • Stafford, TX
  • Disputanta, VA
  • Fredericksburg, VA
  • Springfield, VT
  • Williston, VT
  • Kelso, WA
  • Ashland, WI
  • Eau Claire, WI
  • Horicon, WI
  • Mequon, WI
  • Merrill, WI
  • Amos, Canada
  • Baie-Comeau, Canada
  • Brossard, Canada
  • Cambridge, Canada
  • Carp, Canada
  • Chibougamau, Canada
  • Chicoutimi, Canada
  • Corner Brook, Canada
  • Dégelis, Canada
  • Dryden, Canada
  • Grand Falls-Windsor, Canada
  • Hearst, Canada
  • Lac-Des-Écorces, Canada
  • Lively, Canada
  • London, Canada
  • Mont-Joli, Canada
  • Mount Pearl, Canada
  • North Bay, Canada
  • Pembroke, Canada
  • Peterborough, Canada
  • Saint-Augustin-De-Desmaures, Canada
  • Shanty Bay, Canada
  • Stoney Creek, Canada
  • Thunder Bay, Canada
  • Timmins, Canada
  • Trois-Rivières, Canada
  • Windsor, Canada
  • Beijing, China
  • Tianjin, China
  • Alavieska, Finland
  • Joensuu, Finland
  • Rovaniemi, Finland
  • Suolahti, Finland
  • Taavetti, Finland
  • Tampere, Finland
  • Ylivieska, Finland
  • Bruchsal, Germany
  • Mannheim, Germany
  • Windhagen, Germany
  • Chennai, India
  • Dewas, India
  • Hyderabad, India
  • Jaipur, India
  • Mumbai, India
  • Nagpur, India
  • Patiala, India
  • Prakasam, India
  • Pune, India
  • Vadodara, India
  • Domodedovo, Russia
  • St. Petersburg, Russia
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