Gruma Corporation has its business all wrapped up. With operations in the US and Europe, the company manufactures and distributes more than 20 varieties of corn flour, corn tortillas, and related products, such as tortilla chips and flatbreads the likes of pita and naan. Gruma's brand name offerings include Mission, Calidad, and Guerrero tortillas and Maseca corn flour. The company is a wholly owned subsidiary of the giant Mexican food company
Gruma, S.A.B. de C.V.
and is its largest revenue producer. Gruma produces about 1.4 million metric tons of corn flour and tortillas every year, and its products are available in 30,000 retail food outlets in the US.
Gruma Corporation, which generates nearly half of its parent's total revenue, operates through two divisions -- Mission Foods and Azteca Milling. Through its several plants, the company has the capacity to process 1 million metric tons of product per year.
Gruma Corporation maintains more than 20 plants in the US and about a handful in Europe (in the UK, the Netherlands, and in Russia) that produce tortillas and tortilla chips. In the UK, the company also makes flatbreads, such as pita, naan, chapatti, and piadinas. US plants are located mainly in the western and southwestern US.
Revenue increased some 12% for Gruma Corporation in 2011 as compared to 2010, thanks to sales growth volume and price increases spurred by higher raw-material costs.
The corn products company is chasing after the growing US Hispanic population, which is expected to increase approximately 3.5% per year. It's banking on tortilla product consumption not only by Hispanics but by non-Hispanic communities living in the US. Besides its direct-to-consumer business, Gruma Corporation grows its market share by selling its corn flower to other manufacturers of tortillas and tortilla chips.