AGCO's annual harvests may be smaller than those of major rivals John Deere and CNH , but it reaps some healthy profits. AGCO makes tractors, combines, hay and forage tools, sprayers, grain storage and protein production systems, seeding and tillage implements, and replacement parts for agricultural end uses. It sells through a global network of some 3,000 dealers and distributors spanning 140 countries. It also builds diesel engines, gears, and generators through its AGCO Sisu Power unit. Core brands include Massey Ferguson, GSI, Challenger, Valtra (Finland-based), and Fendt (Germany). The company offers financing services to retail customers and dealers via a venture with Dutch company Rabobank.
AGCO has operations in Argentina, Austria, Brazil, Canada, Denmark, France, Germany, Ireland, Italy, the Netherlands, Sweden, the UK, and the US. It also has a presence in Australia and Asia. Europe accounted for around 51% of its total revenue in 2015, while the US and South America accounted for 21% and 12%, respectively.
AGCO divides its operations across six segments. Tractors accounted for 58% of its total sales in 2015, while replacement parts generated 16%. Its newest segment, grain storage and protein production systems, accounted for 10%, while combines, application equipment, and other machinery collectively accounted for the remaining 16%.
Sales and Marketing
AGCO distributes its products primarily through a network of 3,000 independent dealers and distributors, who are responsible for retail sales to the equipment's end user in addition to after-sales service and support of the equipment. Distributors also sell its products through a network of dealers supported by the distributor. Sales are not dependent on any specific dealer, distributor, or group of dealers.
AGCO's revenues dipped 23% from $9.7 billion in 2014 to $7.5 billion in 2015, its lowest total in almost five years. This was primarily due to softer global market conditions and the unfavorable impact of currency translations driven by the weakening of the euro and the Brazilian real.
Profits also plunged 35% from $404 million in 2014 to $264 million in 2015 mainly due to the lower net revenue and an increase in amortization of intangibles.
The company is targeting China and Russia as areas for growth and continues to focus on developing technologically advanced equipment to solve the myriad challenges facing farmers, such as population growth, changing diets, and scarcity of land.
In 2015 AGCO opened its Future Farm and Learning Center near Lusaka, Zambia, as part of its mission on the African Continent to provide agricultural solutions for African farmers.
In 2014 DuPont Agriculture and AGCO Corporation teamed up to bring wireless data transfer technology solutions to farmers in leading agricultural markets, including the US, Canada, Brazil, and in Europe.
That year AGCO and Appareo Systems teamed up in a joint venture. Building on the existing IAS (Intelligent Agricultural Solutions) business structure, the JV will focus on the need for more advanced electronic technology centered around data collection, wireless communication, advanced sensors, and intelligent machine control.
Mergers and Acquisitions
Strategic acquisitions have supported AGCO's momentum and added to its net revenues over the years. In 2014 it obtained Intersystems, a Nebraska-based manufacturer of commercial material handling equipment sold to grain operations globally.