AGCO makes tractors, combines, hay and forage tools, sprayers, grain storage and protein production systems, seeding and tillage implements, and replacement parts for agricultural end uses. It sells through a global network of some 3,000 dealers and distributors spanning more than 150 countries. It also builds diesel engines, gears, and generators through its AGCO Sisu Power unit. Core brands include Massey Ferguson, GSI, Challenger, Valtra (Finland-based), and Fendt (Germany). The company offers financing services to retail customers and dealers via a venture with Dutch company
AGCO sells a full range of agricultural equipment, including tractors, combines, self-propelled sprayers, hay tools, forage equipment, seeding and tillage equipment, implements, and grain storage and protein production systems.
Tractors accounts for more than 55% of its total sales, while replacement parts generates over 15%.
AGCO has manufacturing locations in US, France, Italy, Finland, Germany, Austria, Denmark, Brazil and China. It manufactures and assembles its products in 47 locations worldwide, including seven locations where the company operates joint ventures. The EMEA region is its largest market, representing about 55% of net sales.
Sales and Marketing
AGCO distributes its products primarily through a network of 3,000 independent dealers and distributors, who are responsible for retail sales to the equipment's end user in addition to after-sales service and support of the equipment. Distributors also sell its products through a network of dealers supported by the distributor. Sales are not dependent on any specific dealer, distributor, or group of dealers.
AGCO's revenues dipped 1% from $7.47 billion in 2015 to $7.41 billion in 2016, its lowest total in five years. This was primarily due to softer global market conditions and the unfavorable impact of currency translations driven by the weakening of the euro and the Brazilian real.
On the flip side, additional revenue from acquisitions generated growth of about 2% during 2016.
Profits also plunged 39% from $264 million in 2015 to $160 million in 2016 mainly due to decreased production levels and a weaker product mix. In addition, AGCO's cash flow from operations has fluctuated over the years; after rising in 2015, cash flow decreased in 2016 mainly due to an increase in inventories.
The company is targeting China, Africa, and Russia as areas for growth and is expanding its use of component suppliers in these markets. In addition, it continues to focus on developing technologically advanced equipment to solve the myriad challenges facing farmers, such as population growth, changing diets, and scarcity of land.
Adhering to this strategy, AGCO in 2017 announced plans to further develop its Challenger farm machinery business in Africa by integrating it with Fendt, AGCO’s partner brand that manufactures agriculture tractors and machines. Challenger is AGCO’s core brand in Africa, the Asia-Pacific, and North and South America.
Mergers and Acquisitions
Strategic acquisitions have supported AGCO's international growth. In 2016, AGCO obtained Denmark-based Cimbria Holdings Limited (Cimbria) for approximately $338 million. Cimbria is a manufacturer of products and equipment for the processing, handling, and storage of seed and grain, and the deal enhanced the company’s market position in the European grain handling and storage industry.
Also in 2016, AGCO picked up Italy-based Tecno Poultry Equipment S.p.A for approximately $64 million. Tecno manufactures and supplies poultry housing and related products, including egg collection equipment and trolley feeding systems. The transaction further strengthened AGCO's position in the commercial egg business and expanded its global product portfolio and distribution network.