Wieden + Kennedy has made "it" big. The independent advertising agency is best known for the Nike slogan "Just do it." Its roster of high-profile clients also includes Heineken, Levi's, and Target. Expanding on its traditional advertising services, the company launched Wieden + Kennedy Entertainment (WKE), a subsidiary delivering blogs and audio and video content. The agency has international offices in Amsterdam, London, New Delhi, São Paulo, Shanghai, and Tokyo, in addition to its US locations in Portland, Oregon and New York. Wieden + Kennedy was founded by Dan Wieden and David Kennedy in 1982.
Wieden + Kennedy attracted attention in 2010 with its series of Old Spice television commercials, one of advertising's biggest hits in recent memory. That year its "The Man Your Man Could Smell Like," Old Spice commercial won a Grand Prix award at the Cannes Lions International Advertising Festival. The campaign also incorporated a digital and social media strategy, including YouTube clips and a Twitter feed, to great success.
Also that year the company launched a technology-oriented business incubator at its Portland office called the Portland Incubator Experiment. Backers include Google and three existing Wieden + Kennedy clients: Coca-Cola, Nike, and Target. The venture is designed to help Portland-based tech startups through offering a small stipend, office space, and mentorship services.
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