Weber Shandwick Worldwide

  • Overview
Subsidiaries of this company come between brands and the general public. The Interpublic Group of Companies is one of the world's largest advertising and marketing services conglomerates. Its flagship creative agencies include McCann WorldgroupDraftFCB, and Lowe & Partners, while such firms as Campbell-Ewald, Deutsch, and Hill, Holliday are leaders in the US advertising business. Interpublic also offers direct marketing, media services, and public relations through such agencies as Initiative and Weber Shandwick. Its largest clients include General MotorsJohnson & JohnsonMicrosoft, and Unilever.

Geographic Reach

Interpublic is a truly global advertising company. Based in New York City, the company operates through offices in more than 100 countries.

Financial Performance

As with most global companies in the advertising industry, Interpublic experienced a lower demand for its products and services amid the recession. However, the company has seen its revenues and profits steadily increasing again since 2009. In 2011 revenue spiked above $7 billion. In 2012 the company brought in just under $7 billion (about $6.956 billion).

Strategy

Over the years Interpublic's growth strategy has involved acquisitions and acquiring controlling stakes in emerging markets. Interpublic integrates acquisitions into its global network of existing agencies. Many of its purchases include firms specializing in digital and social media, healthcare communications, and public relations.

Mergers & Acquisitions

In 2012 Interpublic improved its position in the important European market when it obtained Nicole Weber Communications (NWC), a consumer lifestyle agency with offices in Hamburg and Munich. Also in 2012, Interpublic acquired UK-based digital and interactive agency FUSE. Both NWC and FUSE were added to the company's GolinHarris network.

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Weber Shandwick Worldwide


8000 Norman Center Dr #400
Minneapolis, MN 55437-3889
Phone: 1 (952) 832-5000
Fax: 1 (952) 8318241
www.webershandwick.com

STATS


  • Employer Type: Unknown
  • Managing Director: R Bailey
  • Chrm: David Mona
  • President: Barbara Young

Major Office Locations

  • Minneapolis, MN