The Richards Group, Inc.

  • Overview
For The Richards Group every day is brand new. The independent advertising agency specializes in creating loyalty for its customers' brands through marketing, public relations, and sales promotions. Services include creating company or product names and inventing corporate identities, as well as graphic design, packaging, analytics, digital marketing, and marketing for certain niches, including sports, entertainment, and minorities. the group builds brand awareness through everything from print ads to employee uniform design. It has molded the public's perception of such brands as Amstel LightFruit of the LoomGameStop, Motel 6The Home Depot, and Red Lobster.

Sales and Marketing

Its clients also include Advance Auto PartsBridgestone, Firestone, T.G.I. Friday's, MetroPCSOrkinRussell Athletic, and The Salvation Army.

Strategy

In addition to its long-term relationship with Home Depot, the company has a long-standing client relationship with Chick-fil-A and is responsible for the memorable campaigns featuring those desperate survival-minded cows advising people to eat more chicken. The agency also created Motel 6's "We'll leave the light on for you" campaign featuring Tom Bodett.

Company Background

The company was founded by its current leader Stan Richards in 1965. The Richards Group won an important victory in 2008 when long-time client Home Depot decided to stick with the agency in the face of fierce competition for its $580 million account.

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SALARY FINDER

SALARY FINDER

Health Service Administrator

  • $0
  • 25
  • 50
  • 75
  • 100
  • 100+
Yearly Salary Range (US$ Thousands)