About The Richards Group Inc

For The Richards Group every day is brand new. The independent advertising agency specializes in creating loyalty for its customers' brands through marketing, public relations, and sales promotions. Services include creating company or product names and inventing corporate identities, as well as graphic design, packaging, analytics, digital marketing, and marketing for certain niches, including sports, entertainment, and minorities. the group builds brand awareness through everything from print ads to employee uniform design. It has molded the public's perception of such brands as Amstel LightFruit of the LoomGameStop, Motel 6The Home Depot, and Red Lobster.

Sales and Marketing

Its clients also include Advance Auto PartsBridgestone, Firestone, T.G.I. Friday's, MetroPCSOrkinRussell Athletic, and The Salvation Army.


In addition to its long-term relationship with Home Depot, the company has a long-standing client relationship with Chick-fil-A and is responsible for the memorable campaigns featuring those desperate survival-minded cows advising people to eat more chicken. The agency also created Motel 6's "We'll leave the light on for you" campaign featuring Tom Bodett.

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The Richards Group Inc

2801 N Central Expy Ste 100
Dallas, TX 75204
Phone: 1 (214) 891-5700
Fax: 1 (214) 891-5230


  • Employer Type: Private
  • Brand Planning Director: Matthew Butcher
  • President: Chris Smith
  • Chief Technology Officer: Warren Stepler

Major Office Locations

  • Dallas, TX

Other Locations

  • Los Angeles, CA

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