The Kaplan Thaler Group, Ltd.

  • Overview

Best known for creating the squawking duck campaign for supplemental insurance firm Aflac, The Kaplan Thaler Group is a leading creative advertising agency that not only develops ad campaigns but helps promote those ads in the media. The initiative creates public interest in its campaigns and also scores free media time for its clients. In addition to creative development, the firm offers planning and campaign management services, as well as branded entertainment development. CEO Linda Kaplan Thaler started the agency in 1997. It is now a subsidiary of Paris-based advertising conglomerate Publicis.

Besides its Aflac campaign, Kaplan Thaler is also known for a series of ads for P&G-Clairol's Herbal Essences brand featuring women who reach a state of ecstasy ("Yes! Yes!") while using the shampoo.

Publicis became the firm's corporate parent through its 2002 acquisition of Bcom3, which had bought Kaplan Thaler in 1999.



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