The Interpublic Group of Companies Inc at a Glance

Uppers

  • With nearly 90 different brands under its collective umbrella, Interpublic Group can offer a variety of specialty services to its clients
  • The company provides pro-bono media campaigns to organizations around the world to raise awareness of worthy causes

Downers

  • Significant competition from other large companies such as WPP

The Bottom Line

  • Interpublic Group is a global holding company and provider of advertising and marketing providing consumer advertising, interactive marketing, media planning and buying and public relations throughout all major world markets.

About The Interpublic Group of Companies Inc

The Interpublic Group of Companies is one of the world's largest advertising and marketing services conglomerates. Its flagship creative agencies include McCann Worldgroup and Lowe & Partners, while such firms as Deutsch, and Hill, Holliday are leaders in the US advertising business. Interpublic also offers direct marketing, media services, and public relations through such agencies as Initiative and Weber Shandwick. Its largest have clients included General Motors, Johnson & Johnson, Microsoft, Samsung, and Unilever.

Operations

Interpublic operates through two reportable segments: Integrated Agency Networks (IAN) and Constituency Management Group (CMG).

IAN is comprised of McCann Worldgroup, Foote, Cone & Belding (FCB), MullenLowe Group, IPG Mediabrands, digital specialist agencies, and domestic integrated agencies. IAN is the company's largest market, accounting for more than 80% of total revenue.

CMG is comprised of a number of specialist marketing services offerings. The companies specialize in consumer advertising, digital marketing, communications panning and media buying, public relations and specialized communications disciplines.

Geographic Reach

Interpublic is a truly global advertising company. Based in New York City, the company operates through offices in more than 100 countries. During fiscal 2016 the US contributed almost 60% of sales.

Sales and Marketing

Interpublic focuses on its top 100 clients, which constitute approximately around 60% of the company's total revenues. The company’s top ten clients accounted for approximately 20% of revenue. Interpublic's largest client sectors include auto and transportation, healthcare, technology, and telecom.

Financial Performance

Interpublic's revenue has been increasing during the past several fiscal years. In fiscal 2016 the company's revenue increased to $7.8 billion compared to $7.6 billion in fiscal 2015, primarily due to increased revenue from its Integrated Agency Networks segment.

In fiscal 2016 Interpublic's net income was $608.5 million compared to $454.6 million in fiscal 2015, mainly because of increased operating expenses.

Strategy

Over the years Interpublic's growth strategy has involved acquisitions and acquiring controlling stakes in emerging markets. Interpublic integrates acquisitions into its global network of existing agencies. Many of its purchases include firms specializing in digital and social media, healthcare communications, and public relations.

Mergers and Acquisitions

In 2015 the company made a strategic investment in Samba TV, an emerging leader in television analytics, data, and attribution. Also in 2015, Interpublic acquired a majority stake in the Russian affiliates of the company's three global creative networks, McCann, Mullen Lowe and FCB.

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The Interpublic Group of Companies Inc

909 3rd Ave
New York, NY 10022-4764
Phone: 1 (212) 704-1200
Fax: 1 (212) 704-1201

Stats

  • Employer Type: Public
  • Stock Symbol: IPG
  • Stock Exchange: NYSE
  • Chairman and CEO: Michael I. Roth
  • EVP and CFO: Frank Mergenthaler
  • Chairman and CEO: Michael I. Roth
  • 2016 Employees: 49,800

Major Office Locations

  • New York, NY

Other Locations

  • El Segundo, CA
  • Los Angeles, CA
  • San Diego, CA
  • San Francisco, CA
  • Bethany, CT
  • Norwalk, CT
  • Washington, DC
  • Coral Gables, FL
  • Miami, FL
  • Orlando, FL
  • Tallahassee, FL
  • Atlanta, GA
  • Chicago, IL
  • Downers Grove, IL
  • Boston, MA
  • Birmingham, MI
  • Detroit, MI
  • Minneapolis, MN
  • Saint Louis, MO
  • Charlotte, NC
  • Winston Salem, NC
  • Omaha, NE
  • Trenton, NJ
  • White Plains, NY
  • Portland, OR
  • Harrisburg, PA
  • Philadelphia, PA
  • Franklin, TN
  • Austin, TX
  • Dallas, TX
  • Salt Lake City, UT
  • Crimora, VA
  • Virginia Beach, VA
  • Seattle, WA
  • Calgary, Canada
  • Montréal, Canada
  • Toronto, Canada
  • Vancouver, Canada
  • Berlin, Germany
  • Düsseldorf, Germany
  • Frankfurt Am Main, Germany
  • Köln, Germany
  • München, Germany
  • Bengaluru, India
  • Chennai, India
  • Gurgaon, India
  • Hyderabad, India
  • Kerala, India
  • Kolkata, India
  • Mumbai, India
  • New Delhi, India
  • Genova, Italy
  • Roma, Italy
  • Torino, Italy
  • Osaka, Japan
  • Bang Rak, Thailand
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