Subsidiaries of this company come between brands and the general public. The Interpublic Group of Companies is one of the world's largest advertising and marketing services conglomerates. Its flagship creative agencies include McCann Worldgroupand Lowe & Partners, while such firms as Campbell-Ewald, Deutsch, and Hill, Holliday are leaders in the US advertising business. Interpublic also offers direct marketing, media services, and public relations through such agencies as Initiative and Weber Shandwick. Its largest have clients included General Motors, Johnson & Johnson, Microsoft, Samsung, and Unilever.
Interpublic is a truly global advertising company. Based in New York City, the company operates through offices in more than 100 countries. During fiscal 2014 the US contributed 56% of sales.
In fiscal 2014 Interpublic’s revenue was $7.54 billion. That was an increase of 5.8% compared to the previous fiscal period. The revenue growth was the result of organic growth and acquisitions.
The company’s net income was $477.1 million in fiscal 2014. That was an increase of $209.2 million, or 78% compared to fiscal 2013. Net income increased because the company’s total revenue increased while operating expenses decreased.
Interpublic’s cash flow increased by $76.6 million in fiscal 2014 compared to fiscal 2013 levels.
Over the years Interpublic's growth strategy has involved acquisitions and acquiring controlling stakes in emerging markets. Interpublic integrates acquisitions into its global network of existing agencies. Many of its purchases include firms specializing in digital and social media, healthcare communications, and public relations.
Mergers & Acquisitions
In 2015, the company made a strategic investment in Samba TV, an emerging leader in television analytics, data, and attribution.