Subsidiaries of this company come between brands and the general public. The Interpublic Group of Companies is one of the world's largest advertising and marketing services conglomerates. Its flagship creative agencies include McCann Worldgroupand Lowe & Partners, while such firms as Campbell-Ewald, Deutsch, and Hill, Holliday are leaders in the US advertising business. Interpublic also offers direct marketing, media services, and public relations through such agencies as Initiative and Weber Shandwick. Its largest have clients included General Motors, Johnson & Johnson, Microsoft, Samsung, and Unilever.
Interpublic is a truly global advertising company. Based in New York City, the company operates through offices in more than 100 countries. During fiscal 2015 the US contributed almost 60% of sales.
The company’s net revenue has been increasing during the past several fiscal years, except for a decrease in fiscal 2012. In fiscal 2015 the company’s net revenue increased by 1% to $7.61 billion compared to $7.54 billion in fiscal 2014, primarily due to increased revenue from its Integrated Agency Networks segment.
In fiscal 2015 Interpublic's net income decreased by 5% to $454.60 million compared to $477.10 million in fiscal 2014, mainly because of increased operating expenses. Even with the drop in net income the company ended fiscal 2015 with almost $675 in cash on hand.
Over the years Interpublic's growth strategy has involved acquisitions and acquiring controlling stakes in emerging markets. Interpublic integrates acquisitions into its global network of existing agencies. Many of its purchases include firms specializing in digital and social media, healthcare communications, and public relations.
Mergers & Acquisitions
In 2015 the company made a strategic investment in Samba TV, an emerging leader in television analytics, data, and attribution. Also in 2015, Interpublic acquired a majority stake in the Russian affiliates of the company's three global creative networks, McCann, Mullen Lowe and FCB.