The Cramer-Krasselt Co.

  • Overview

The Cramer-Krasselt Co. provides its clients with a full range of advertising services, including branding, digital marketing, database marketing, public relations, and the creative development and placement of television and radio advertisements. Clients include AirTran AirwaysCoronaCrocsPanera Bread, and Porsche. The agency has a global reach through its membership in the International Communications Agency Network (iCOM), a partnership of 70 independent advertising and marketing agencies serving clients across more than 50 countries. Cramer-Krasselt was founded in 1898 by Fred "Cody" Cramer and William Krasselt.

Geographic Reach

Cramer-Krasselt has offices in Chicago, New York, Milwaukee, and Phoenix.

Strategy

The company owes its long term success to its stable roster of clients. Perhaps the firm's most noteworthy is its work for Corona. Its popular campaign includes sparse TV spots that showcase Corona drinkers relaxing on sandy beaches, sipping beer while gazing at clear blue waters. The brand has been a client of Cramer-Krasselt since 1993.

Financial Performance

Cramer-Krasselt is the second-largest independent marketing and communications agency in the US with annual billings of more than $1 billion.

In 2011 the company won Cedar Fair as a client. The $50 million account made Cramer-Krasselt the advertising and public relations agency of record for the company's 10 amusement parks, which include Cedar Point and Knott's Berry Farm. Earlier that year Hilton Hotels tapped Cramer-Krasselt for a $50 million advertising account.

▲ Show Less▼ Show Full Description


The Cramer-Krasselt Co.


225 N Michigan Ave #2400
Chicago, IL 60601-7684
Phone: 1 (312) 616-9600
Fax: 1 (312) 2338041
www.c-k.com

STATS


  • Employer Type: Private
  • President and CEO: Peter Krivkovich
  • EVP and CFO: Wanda McDonald
  • EVP and Chief Creative Officer: Marshall Ross

Major Office Locations

  • Chicago, IL