Saatchi & Saatchi Healthcare Communications, Inc.

Advertising is la joie de vivre for Publicis. One of the world's largest advertising and media services conglomerates, the company provides a wide range of corporate communication and media services, including creative advertising, media and campaign planning, marketing, and public relations. Its flagship advertising networks include Leo BurnettFallon WorldwideDigitasRazorfish, and Saatchi & Saatchi; Publicis' Starcom MediaVest and ZenithOptimedia units are among the world's largest media planning enterprises. The company has served such big name brands and clients through offices in more than 200 cities and 100 countries.

Geographic Reach

In addition to the fast-growing market of China, the company is looking to expand into India; it plans to either open additional offices in the country or use it as an outsourcing post to serve other parts of the company. Overall Publicis sees Brazil, China, India, Mexico, Russia, and Turkey as emerging markets ripe for growth.

Strategy

As the digital arena continues to reign supreme in the advertising industry, Publicis uses acquisitions to strengthen its position in this key strategic area. In mid-2011 it bought Rosetta Marketing Group for $575 million. The purchase broadened Publicis' digital offerings even further as Rosetta offers consulting services along with expertise in digital marketing, search engine advertising, and media planning and buying. A few months later, it swallowed up public relations firm Schwartz Communications and integrated it into MSLGROUP, its strategic communications network. That purchase created Schwartz MSL and specifically enhanced Publicis' position in Boston and San Francisco.

▲ Show Less▼ Show Full Description


Saatchi & Saatchi Healthcare Communications, Inc.


375 Hudson St Bsmt 3
New York, NY 10014-3660
Phone: 1 (212) 463-3400
Fax: 1 (212) 8181230
www.saatchihealthcare.com

STATS


  • Employer Type: Unknown
  • Executive Vice President And G: Kevin Honey
  • Chief Executive Officer: Adil Khan
  • Pres Advt: Mike Treppichio

Major Office Locations

  • New York, NY

Career Update Newsletter

Tips and tools to help you manage your ideal career.