Advertising is la joie de vivre for Publicis. One of the world's largest advertising and media services conglomerates, the company provides a wide range of corporate communication and media services, including creative advertising, media and campaign planning, marketing, and public relations. Its flagship advertising networks include Leo Burnett, Fallon Worldwide, Digitas, Razorfish, and Saatchi & Saatchi; Publicis' Starcom MediaVest and ZenithOptimedia units are among the world's largest media planning enterprises. The company has served such big name brands and clients through offices in more than 200 cities and 100 countries.
In addition to the fast-growing market of China, the company is looking to expand into India; it plans to either open additional offices in the country or use it as an outsourcing post to serve other parts of the company. Overall Publicis sees Brazil, China, India, Mexico, Russia, and Turkey as emerging markets ripe for growth.
As the digital arena continues to reign supreme in the advertising industry, Publicis uses acquisitions to strengthen its position in this key strategic area. In early 2015, Publicis completed a huge deal when it bought Sapient, a consulting, software development, and digital marketing firm based in Boston, for $3.7 billion. The deal allowed Publicis to form a new digital network called "Publicis.Sapient" and specifically enhanced its position in India. Sapient is divided into three groups: marketing services firm SapientNitro, Sapient Global Markets, and Sapient Government Services.