Advertising is la joie de vivre for Publicis. One of the world's largest advertising and media services conglomerates, the company provides a wide range of corporate communication and media services, including creative advertising, media and campaign planning, marketing, and public relations. Its flagship advertising networks include Leo Burnett, Fallon Worldwide, Digitas, Razorfish, and Saatchi & Saatchi; Publicis' Starcom MediaVest and ZenithOptimedia units are among the world's largest media planning enterprises. The company has served such big name brands and clients through offices in more than 200 cities and 100 countries.
In addition to the fast-growing market of China, the company is looking to expand into India; it plans to either open additional offices in the country or use it as an outsourcing post to serve other parts of the company. Overall Publicis sees Brazil, China, India, Mexico, Russia, and Turkey as emerging markets ripe for growth.
As the digital arena continues to reign supreme in the advertising industry, Publicis uses acquisitions to strengthen its position in this key strategic area. In mid-2011 it bought Rosetta Marketing Group for $575 million. The purchase broadened Publicis' digital offerings even further as Rosetta offers consulting services along with expertise in digital marketing, search engine advertising, and media planning and buying. A few months later, it swallowed up public relations firm Schwartz Communications and integrated it into MSLGROUP, its strategic communications network. That purchase created Schwartz MSL and specifically enhanced Publicis' position in Boston and San Francisco.
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