Through its subsidiaries, rsc THE QUALITY MEASUREMENT COMPANY has been helping clients fine tune their advertising messages since 1968. Its ARSgroup provides market research and competitive intelligence from more than 16 million consumer responses and conducts about 40,000 tests worldwide. The company specializes in gauging the effectiveness of advertisements based on such benchmarks as emotional response, recall, and persuasive impact. The company also measures consumer demand analytics for manufacturers and retailers. Clients have included Proctor & Gamble, Wal-Mart, and Danone. rsc THE QUALITY MEASUREMENT COMPANY owns offices in the Asia Pacific, Latin America, and the US.