Publicis & Hal Riney

  • Overview
This Bay Area firm brings together Hollywood style and Madison Avenue savvy. Publicis & Hal Riney is a leading creative advertising agencies in the US, known for its visually stunning and sometimes edgy campaigns. It has provided creative development and campaign planning services for such clients as 24 Hour Fitness, Jamba JuiceSanDisk, and Sprint. Established by celebrated ad man Hal Riney in 1977, it was acquired by Paris-based advertising and media services conglomerate Publicis Groupe in 1998. It operates today as the flagship San Francisco outpost of Publicis Worldwide.

The late Riney, often regarded as one of the top creative minds in advertising, started the firm as the San Francisco office of Ogilvy & Mather (now owned by WPP Group). Riney bought back the agency in 1985 and recast it as Hal Riney & Partners. He retired from the business in 2002.

While its creative work remains at the top of the industry, Publicis & Hal Riney has struggled for a few years on the business side. After Riney left the firm, it lost several key clients such as SaturnHewlett-Packard, and Sprint Nextel to other competitors. The agency started showing signs of bouncing back in 2007 when it landed lucrative accounts in U.S. Cellular and Pinnacle Foods. However, in April 2009 Pinnacle Foods chose rival Interpublic's DraftFCB for creative duties.

In May 2009 Kristi VandenBosch replace Jamie King as CEO of Publicis & Hal Riney. King left to be co-president of Euro RSCG Chicago, part of Euro RSCG Worldwide, itself a unit of Havas . VandenBosch was with rival Omnicom's TEQUILA\ and she also worked for Direct Partners and DraftFCB.

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