It might not be omnipotent, but Omnicom Group creates advertising that is omnipresent. The company ranks as the world's #1 corporate media services conglomerate, with advertising, marketing, and public relations operations. It serves global advertising clients through its agency networks BBDO Worldwide, DDB Worldwide, and TBWA Worldwide, while such firms as GSD&M's Idea City, Merkley + Partners, and Zimmerman Advertising provide services for regional and national clients. Its Diversified Agency Services division, including Fleishman-Hillard, Integer, and Rapp, provides public relations and other marketing services.
Omnicom has US offices in New York, Connecticut, and Florida, while it has international offices in London, Shanghai, and Singapore. The group's network of agencies serves some 5,000 clients in more than 100 countries. In fiscal 2012 about 60% of the company's revenue came from the Americas, while Europe contributed about 30%, and the remaining 10% came from the Asia Pacific region.
Sales and Marketing
As a leading global advertising, marketing, and corporate communications company, Omnicom has a large and diverse client base. Its largest client accounted for 2.7% of fiscal 2013 revenue. Its top 100 clients accounted for approximately 51% of fiscal 2013 revenue.
The company’s revenue has been trending upward over the last five years. In fiscal 2013 it reported $14.5 billion, an increase of 3% compared to the previous fiscal year. The growth was primarily organic.
Omincom's net income decreased from $998 million in fiscal 2012 down to $991 million in fiscal 2013. The drop was largely caused by increased operating expenses. The company's cash flow has been steadily increasing year-over-year.
Omnicom's fortunes have been buoyed in part by its agency networks and their consistently strong creative work (traditional media advertising accounts for almost half of its revenue), but the bulk of its growth has traditionally come from such areas as customer relationship management (CRM) and specialty communications.
Omnicom sees continued growth being tied to its ability to provide an ever-expanding menu of services to its largest clients, especially in the digital and social media arenas. The company has also been focused on expanding its media planning and buying operations.