Ogilvy & Mather Worldwide does advertising by the book. Founded by ad pioneer David Ogilvy (author of Ogilvy on Advertising), the firm is one of the world's leading creative agency networks, providing advertising campaign development and management, brand development, public relations, and strategic planning services to clients such as American Express, IBM, and Cisco. Ogilvy & Mather offers specialized communications and relationship marketing services through OgilvyOne; its Ogilvy CommonHealth Worldwide unit offers services targeted for global clients in the health care industry. Operating through more than 450 offices around the world, it is one of the primary agency subsidiaries of UK-based WPP Group.
While Ogilvy & Mather is noted for its creative work, the firm prides itself on being able to promote brands through a variety of communication channels and has focused on winning additional assignments from existing clients. Along these lines, the agency's OgilvyAction (formerly 141 Worldwide) boost when WPP combined two of its former health care marketing networks: CommonHealth and Ogilvy Healthworld. The move created Ogilvy CommonHealth Worldwide, a giant in its industry operating through almost 65 offices spanning more than 30 countries around the globe. It integrated segment offers sales promotion and direct marketing services across several channels throughout offices in nearly 60 countries.
In mid-2010, Ogilvy & Mather's health care operations received a major Ogilvy Healthworld's international expertise with CommonHealth's proficiency in the US market.
Ogilvy & Mather also aggregated its offerings related to sustainability and environmental concerns into a new group called OgilvyEarth. The new unit, formed in 2009, is working on an awareness campaign for the United Nations Climate Change Conference. The agency launched another specialty practice with its Ogilvy on Recession that gives companies tips on how to maximize marketing, advertising, and public relations during the economic downturn.
In addition to tweaking its operating network, the company looks to acquisitions as a means for growth. It extended its international reach with the 2008 acquisition of a majority stake in Advertures, an online marketing agency in the Czech Republic, and with the purchase of 51% of Yunes SMA, a marketing firm in Argentina.
Miles Young was named CEO in January 2009. He joined Ogilvy & Mather in 1983 and previously worked at advertising firms Lintas and Allen Brady & Marsh. Young succeeded Shelly Lazarus who remained on as chairman of the agency. Ogilvy started the firm in 1948 and penned several best-sellers on advertising and brand marketing. It was acquired by WPP in 1989.
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