MCCANN WORLDGROUP, LLC at a Glance

Uppers

  • Global advertising company
  • Many large clients

Downers

  • Top-heavy management
  • Not as agile as small start-ups

The Bottom Line

  • McCann Worldgroup is an advertising powerhouse, with offices around the world and opportunities to work with major clients.

About MCCANN WORLDGROUP, LLC

Subsidiaries of this company come between brands and the general public. The Interpublic Group of Companies is one of the world's largest advertising and marketing services conglomerates. Its flagship creative agencies include McCann Worldgroupand Lowe & Partners, while such firms as Campbell-Ewald, Deutsch, and Hill, Holliday are leaders in the US advertising business. Interpublic also offers direct marketing, media services, and public relations through such agencies as Initiative and Weber Shandwick. Its largest have clients included General MotorsJohnson & JohnsonMicrosoft, Samsung, and Unilever.

Geographic Reach

Interpublic is a truly global advertising company. Based in New York City, the company operates through offices in more than 100 countries. During fiscal 2015 the US contributed almost 60% of sales.

Financial Performance

The company’s net revenue has been increasing during the past several fiscal years, except for a decrease in fiscal 2012. In fiscal 2015 the company’s net revenue increased by 1% to $7.61 billion compared to $7.54 billion in fiscal 2014, primarily due to increased revenue from its Integrated Agency Networks segment.

In fiscal 2015 Interpublic's net income decreased by 5% to $454.60 million compared to $477.10 million in fiscal 2014, mainly because of increased operating expenses. Even with the drop in net income the company ended fiscal 2015 with almost $675 in cash on hand.

Strategy

Over the years Interpublic's growth strategy has involved acquisitions and acquiring controlling stakes in emerging markets. Interpublic integrates acquisitions into its global network of existing agencies. Many of its purchases include firms specializing in digital and social media, healthcare communications, and public relations.

Mergers & Acquisitions

In 2015 the company made a strategic investment in Samba TV, an emerging leader in television analytics, data, and attribution. Also in 2015, Interpublic acquired a majority stake in the Russian affiliates of the company's three global creative networks, McCann, Mullen Lowe and FCB.

- Show Less + Show Full Description

MCCANN WORLDGROUP, LLC

622 3rd Ave Ste 3
New York, NY 10017-6707
Phone: 1 (646) 865-5000
Fax: 1 (646) 865-3335

Stats

  • Employer Type: Public
  • Chm McCann Worldgroup Asia Pac: Prasoon Joshi
  • Systems Administrator: Anthony Peralta
  • Ceo-exp: Fred Schuster

Major Office Locations

  • New York, NY

Get Our Career Newsletter

Interview, resume and job search tips emailed directly to you.