MCCANN WORLDGROUP, LLC at a Glance

Uppers

  • Global advertising company
  • Many large clients

Downers

  • Top-heavy management
  • Not as agile as small start-ups

The Bottom Line

  • McCann Worldgroup is an advertising powerhouse, with offices around the world and opportunities to work with major clients.

About MCCANN WORLDGROUP, LLC

Subsidiaries of this company come between brands and the general public. The Interpublic Group of Companies is one of the world's largest advertising and marketing services conglomerates. Its flagship creative agencies include McCann Worldgroupand Lowe & Partners, while such firms as Campbell-Ewald, Deutsch, and Hill, Holliday are leaders in the US advertising business. Interpublic also offers direct marketing, media services, and public relations through such agencies as Initiative and Weber Shandwick. Its largest have clients included General MotorsJohnson & JohnsonMicrosoft, Samsung, and Unilever.

Geographic Reach

Interpublic is a truly global advertising company. Based in New York City, the company operates through offices in more than 100 countries. During fiscal 2014 the US contributed 56% of sales.

Financial Performance

In fiscal 2014 Interpublic’s revenue was $7.54 billion. That was an increase of 5.8% compared to the previous fiscal period. The revenue growth was the result of organic growth and acquisitions.

The company’s net income was $477.1 million in fiscal 2014. That was an increase of $209.2 million, or 78% compared to fiscal 2013. Net income increased because the company’s total revenue increased while operating expenses decreased.

Interpublic’s cash flow increased by $76.6 million in fiscal 2014 compared to fiscal 2013 levels.

Strategy

Over the years Interpublic's growth strategy has involved acquisitions and acquiring controlling stakes in emerging markets. Interpublic integrates acquisitions into its global network of existing agencies. Many of its purchases include firms specializing in digital and social media, healthcare communications, and public relations.

Mergers & Acquisitions

In 2015, the company made a strategic investment in Samba TV, an emerging leader in television analytics, data, and attribution.

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MCCANN WORLDGROUP, LLC

622 3rd Ave Ste 3
New York, NY 10017-6707
Phone: 1 (646) 865-5000
Fax: 1 (646) 865-3335
www.mccannworldgroup.com

Stats

  • Employer Type: Public
  • Chm McCann Worldgroup Asia Pac: Prasoon Joshi
  • Chm-cco, McCann Erickson Londo: Linus Karlsson
  • Executive Chairman Of Africa: Fraser Lamb

Major Office Locations

  • New York, NY

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