Kirshenbaum Bond & Partners (aka kirshenbaum bond senecal + partners) provides a full range of marketing and advertising services, including traditional advertising, guerilla marketing, logo development, design, packaging, direct mail, collateral, interactive, multimedia, and website applications and development. The firm consists of several units, including lime public relations + promotion; the media kitchen (media buying/planning); open mind (qualitative/quantitative research); and dotglu (interactive/direct marketing). kirshenbaum bond has served such clients as The Andrew Jergens Company, Wendy's, Liberty Mutual, and the Target Corporation. Marketing communications services giant MDC Partners owns the agency.
In mid-2009 the company updated its name from kirshenbaum bond + partners to kirshenbaum bond senecal + partners upon the arrival of Lori Senecal as its newest president, CEO, and partner. Before arriving at the agency, Seneca was the president of McCann Erickson's New York office. In 2010 Jon Bond, co-founder of the agency, left the company to pursue other business interests.
A few months later, kirshenbaum bond expanded into the Atlanta market when parent company MDC Partners integrated two of its units (Fletcher Martin and TrendCore) and housed the consolidated entity under the kirshenbaum bond brand name. The new Atlanta office is divided into two operating divisions: TrendCore Media Kitchen Atlanta (buying and planning services) and Trend Influence (strategy and creative). The move helped extend kirshenbaum bond's reach outside the New York region and added several blue-chip brands to its roster list.