Huntsworth PLC is always on the prowl for clients requiring PR
services. The company offers a variety of marketing communication
services (specializing in public relations) through more than 100
subsidiaries. Huntsworth operates through specialist divisions,
each with its own expertise. Its public relations division houses
financial communications, public affairs, and consumer focused
units while its Huntsworth Health division provides similar
services to a more targeted market. The company maintains an
international presence on six continents through about 65 offices
across the UK, Europe, the US and Asia.
Huntsworth has four operating businesses: Huntsworth Health,
Citigate, Grayling and Red.
Huntsworth Health is a group of communications agencies serving
the science and health and wellbeing industries. It accounts for
around 45% of revenue.
Citigate operates in the corporate and financial space, offering
media relations, crisis communications, investor relations,
research, public policy and digital communications. It has offices
in the UK, the US, Europe and Asia, and accounts for over 10% of
Grayling, accounting for over 35% of group revenue, does PR for
customers in sectors including Consumer Brands, Technology, Energy,
Healthcare, Financial Services, Transport & Logistics and
Red Consultancy offers multi-specialist, consumer-focused
communications consultancy, active in Corporate, Technology,
Healthcare and Digital sectors. Clients include Spotify, Boots,
Emirates and Samsung. It accounts for under 10% of total group
The company operates 63 offices in 29 countries.
Sales and Marketing
Key clients include Crest Nicholson, Heathrow Airport, SlimFast,
Listerine, and Royal Caribbean cruises. Over half of its total
sales come from companies listed on the FTSE 100, Fortune 500,
FTSEurofirst300, or Top 50 Pharma Companies.
Note: Growth rates may differ after conversion to US
In 2015, sales climbed for the first time in five years, up 2%
to £168.4 million on the back of new and expanded client
relationships in Huntsworth Health: revenue from its top five
accounts increased by nearly half to £29.4 million. Red Consultancy
also saw positive growth, as major new customers launched notable
advertising campaigns, such as McDonald's Signature range of
burgers, the 2016 edition of mega-selling videogame Call of Duty,
and Molson Coors' Brighton or Barbados campaign for its Carling
brand. Revenue from Citigate and Grayling declined.
The company incurred a net loss for the year of £39.4 million,
although this was reduced 30% on prior year. The improvement was
due to lower operating expenses. Cash flow from operating
activities came in 14% lower at £12.1 million.
Hunstworth undertook restructuring to add some spring to its
bottom line, and was rewarded in 2016 by a 16% uplift in profits.
It was able to increase margins in three of its four