Big ideas from GSD&M Idea City help keep its customers' brands fresh in the minds of consumers. The company is one of the country's leading full-service advertising agencies, providing creative ad work and brand marketing for such big names as BMW of North America, MasterCard, Southwest Airlines, the PGA TOUR, and the US Air Force. GSD&M Mythos Group acts as the agency's movie production segment. In addition to its Austin, Texas office, the agency has an office in Chicago. Founded in 1971, GSD&M Idea City is a subsidiary of Omnicom Group, the world's #1 media services conglomerate.
GSD&M plays up its quirky, creative, and bend-the-rules style in many facets of the business, from its headquarters to its website to its business ventures. As with most players in the industry, the agency has suffered through some rough spots over the years. In 2009, GSD&M reduced its headcount at both its Austin and Chicago offices, as a result of losing the media buying account of BMW of North America.
The agency's GSD&M Mythos Group segment started with an IMAX film about Texas but has also produced a feature film with no ties to advertising or the agency's ad clients. The rationale behind the venture is based on imminent mixing of entertainment and advertising, creating advertainment vehicles (such as BMW films) to regain consumer attention.
GSD&M, started by six University of Texas graduates (including chairman Roy Spence Jr.), was part of UK-based GGT Group when Omnicom bought GGT in 1998. It officially changed its name to GSD&M Idea City in mid-2007. In 2009 Spence stepped down as CEO, and president Duff Stewart replaced him.
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