Just making good ads doesn't seem to be enough for this firm. Goodby, Silverstein & Partners is one of the premier names in advertising with a long heritage of cutting edge and effective creative work. Perhaps best known for the "Got Milk" campaign (produced for the California Milk Processors), the agency has also worked for blue chip brands such as Häagen-Dazs, Hewlett-Packard, and Saturn. In addition to traditional ad work, Goodby, Silverstein offers interactive and brand promotion services. Co-chairmen Rich Silverstein and Jeff Goodby started the company in 1983; it operates today as a subsidiary of advertising services conglomerate Omnicom Group.
At the beginning of the online advertising boom, Goodby, Silverstein & Partners was one of the first traditional agencies that quickly embraced the new interactive media. One reason for its success is that instead of maintaining a separate "interactive" division, the company integrated all its new media operations into one big creative department. The synergy allows the agency to approach clients with a more cohesive campaign, whether using the Internet, television, radio, or print to promote its clients' marketing messages.
In 2009, Goodby, Silverstein lost the Anheuser-Busch account, a brand it had worked with for the past 15 years. The agency explained that it lost the account as a result of cost cutting initiatives conducted at AB InBev, Anheuser-Busch's parent company. Nevertheless, Goodby, Silverstein bounced back later in the year by winning accounts for Yahoo! and Williamson-Dickie Manufacturing. In 2010 the company landed Chevrolet, the coveted account from the post-bankrupt General Motors. In early 2011, it signed Sonic Corporation as a client.
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