GMR Marketing brings products to the people. The company produces product promotions at shopping malls, temporary retail locations, concerts, sports, and lifestyle activities such as car shows and spring break events, as well as "virtual" events tied with video games and online spaces. It provides all-inclusive services -- from concept and design to construction and site management. Productions have included the Microsoft Xbox Odyssey, the Kraft Food and Family Show, and the Miller Lite Racing Garage. GMR also conducts promotional work for sites such as Facebook and Twitter. It has about 20 offices worldwide. Gary M. Reynolds founded the company in 1979. It is a part of The Radiate Group, a unit of Omnicom.