About GLOBALHUE ASIAN, INC.

GlobalHue lends a multicultural tone to its clients' advertising efforts. The agency provides creative ad work and marketing plans targeting African-American, Hispanic, and Asian-Americans. It also creates ads focused on the general youth market. Clients have included FedEx, American Airlines, the US Navy, and the coveted multicultural creative account for Wal-Mart. Originally an African-American agency, the Hispanic market makes up about 50% of GlobalHue revenues. The agency was created in 2002 through the merger of several multicultural shops, including the Don Coleman Agency, Innovasia Communications, and Montemayor y Asociados. Advertising giant Interpublic Group owns 49% of the company.

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GLOBALHUE ASIAN, INC.

4000 Town Ctr Ste 1600
Southfield, MI 48075-1400
Phone: 1 (248) 223-8900
Fax: 1 (248) 304-5960

Stats

  • Employer Type: Subsidiary
  • Executive Vice President and Director client Services: Allen Pugh
  • Employees: 300

Major Office Locations

  • Southfield, MI